2010
DOI: 10.1177/0276146710393251
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Subjective Well-Being of Different Consumer Lifestyle Segments

Abstract: The enhancement of quality of life (QoL) is one of marketing’s contributions to society. It is frequently investigated using Subjective Well-Being (SWB)—a concept that focuses on individual’s perceived QoL. Consumer lifestyle segments are a modern day stratification tool that explores how people choose to use available resources to express and develop their status in a society. How SWB varies across New Zealand’s consumer lifestyle segments and potential explanations for the differences in perceived levels of … Show more

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Cited by 29 publications
(18 citation statements)
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References 56 publications
(68 reference statements)
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“…Also, several concepts that deal more with the attitudinal side of wealth have been shown to relate to well‐being. Ganglmair‐Wooliscroft and Lawson () found a definite and strong relationship between lifestyle and subjective well‐being. Those lifestyles associated with higher incomes tended to have higher subjective well‐being but other factors such as the way the lifestyle segments approach money and wealth also affected subjective well‐being.…”
Section: Money's Limited Effect On Subjective Well‐beingmentioning
confidence: 97%
“…Also, several concepts that deal more with the attitudinal side of wealth have been shown to relate to well‐being. Ganglmair‐Wooliscroft and Lawson () found a definite and strong relationship between lifestyle and subjective well‐being. Those lifestyles associated with higher incomes tended to have higher subjective well‐being but other factors such as the way the lifestyle segments approach money and wealth also affected subjective well‐being.…”
Section: Money's Limited Effect On Subjective Well‐beingmentioning
confidence: 97%
“…As such, we should recognize that consumer well-being may mean different things to different people. Another consumer study in New Zealand (Ganglmair-Wooliscroft and Lawson 2011) provided us with yet another grouping of consumer based on their lifestyle: pragmatic strugglers, educated liberals, success-driven extroverts, pleasure seekers, traditional values people, social strivers, and conservative quiet lifers. Moreover, consumer well-being may be manifestly different across product categories.…”
Section: Room For Improvementmentioning
confidence: 99%
“…Consumer lifestyles are understood as distinct ways of living for different groups within a given society (Ganglmair-Wooliscroft and Lawson 2010; Plummer 1974). These distinctions are assumed to be anchored in the individual's value priorities – more than class or economic resources.…”
Section: Introductionmentioning
confidence: 99%