Subjective beliefs and decision making under uncertainty in the field

Motivations, challenges, benefits, and educational needs associated with organic grain farming adoption in Iowa

“…Benefits report from farmers' perspective make unique contributions to the literature because farmers often respond based on their subjective judgments when making decisions (Barnard and Nix, 1979). Discordance between the farmers' subjective judgment of objective reality may lead to unfavorable decisions for the farming enterprise (Agarwal, 2017). Adding the knowledge of farmers' perceived benefits brought by organic grain farming to the literature would further accumulate the evidence of the advantages that organic agriculture may deliver to farmers.…”