Subjective and objective knowledge as determinants of organic vegetables consumption

Pieniak, Zuzanna; Aertsens, Joris; Verbeke, Wim

doi:10.1016/j.foodqual.2010.03.004

Cited by 236 publications

(221 citation statements)

References 44 publications

Supporting

Mentioning

173

Contrasting

Unclassified

Order By: Relevance

“…The level of subjective knowledge in this study is consistent with earlier work dealing with seafood consumers' self-stated level of knowledge (e.g., [14]). However, in contrast to work by [23,25], the results from multi-model averaging indicate that objective knowledge is a better predictor of eco-labeled seafood purchasing than subjective knowledge. Worth noting, however, is that both variables (obj.…”

Section: Discussioncontrasting

confidence: 85%

“…Internal factors are more multi-faceted. Empirical work has shown that consumer awareness can be a relevant determinant for predicting purchasing decisions and that there appears to be a link between environmental knowledge and tendency to purchase eco-labeled food [23][24][25][26]. Earlier research has also indicated potentially stronger links between consumers' subjective knowledge (thus, their perceived level of knowledge) and pro-environmental consumer behavior than between (actual) knowledge and behavior [23,27].…”

Section: Theoretical Backgroundmentioning

confidence: 99%

See 1 more Smart Citation

Eco-Labeled Seafood: Determinants for (Blue) Green Consumption

et al. 2016

View full text Add to dashboard Cite

Eco-certification has become an increasingly popular market-based tool in the endeavor to reduce negative environmental impacts from fisheries and aquaculture. In this study, we aimed at investigating which psychological consumer characteristics influence demand for eco-labeled seafood by correlating consumers' stated purchasing of eco-labeled seafood to nine variables: environmental knowledge regarding seafood production, familiarity with eco-labels, subjective knowledge, pro-environmental self-identification, sense of personal responsibility, concern for negative environmental impacts from seafood production, perceived consumer effectiveness, gender and education. Questionnaires were distributed to consumers in Stockholm, Sweden, and the data were tested with multiple regression analysis using linear modeling and model averaging (n = 371). Two variables were the best predictors of stated purchasing of eco-labeled seafood: (i) recognition and understanding of eco-labels for seafood (Marine Stewardship Council, Fish for Life, Aquaculture Stewardship Council and KRAV); and (ii) concern for negative environmental impacts associated with seafood production. Meanwhile, consumer environmental knowledge was a weaker predictor. Results from this study suggest that strengthening the emotional component of consumer decision-making and improving the level of consumer familiarity with seafood eco-labels could stimulate more pro-environmental seafood consumption.

show abstract

Section: Discussioncontrasting

confidence: 85%

Section: Theoretical Backgroundmentioning

confidence: 99%

Eco-Labeled Seafood: Determinants for (Blue) Green Consumption

et al. 2016

View full text Add to dashboard Cite

show abstract

“…The Cronbach's alpha showed a good internal reliability for all values: universalism nature 0.898, benevolence caring 0.864, and tradition 0.860. From earlier research, it is known that knowledge influences how consumers search for and use information and thereby influences consumers' decision making for seafood purchases (Alba & Hutchinson, 1987;Brunsø et al, 2009;Kole, 2003;Pieniak, Aertsens, & Verbeke, 2010a;Pieniak, Vanhonacker, & Verbeke, 2013;Pieniak, Verbeke, Vermeir, Brunsø, & Olsen, 2007). In this study, subjective knowledge was elicited.…”

Section: Measuring Values Knowledge Involvement and Perceived Consmentioning

confidence: 99%

Consumers’ Willingness to Pay for Sustainable Seafood Made in Europe

Zander¹,

Feucht²

2017

Journal of International Food & Agribusiness Marketing

122

View full text Add to dashboard Cite

Sustainability of increasing relevance also for seafood markets. The aim of this contribution is to analyze consumer preferences and their willingness to pay (WTP) for different sustainability claims, and to identify consumer segments according to their WTP. The contingent valuation method was applied to elicit consumers' WTP in eight European countries. The WTP varies between seven and almost 20%, depending on attribute and country. Three consumer groups become apparent: the largest group without any additional WTP, a smaller group with a moderate additional WTP of plus 17%, and a very small group with an additional WTP of more than 40%. Clear differences between countries are obvious regarding preferences for different sustainability attributes, particularly in the segment with the highest WTP. A fraction of the consumers is willing to pay significantly higher prices for sustainably produced fish from Europe: given that trustful standards are applied and well communicated.

show abstract

“…The items were selected from the validated in cross cultural studies Food Related Lifestyle measurement instrument developed by Grunert et al [54]. Additionally, items on subjective knowledge and perception of prices for organic and nutritionally enhanced food namely functional food were added following the recommendation of Pieniak et al [55]. All of the questions were formulated using a 7-point frequency scale anchored with 'I completely disagree' on the left and 'I completely agree' on the right.…”

Section: The Surveymentioning

confidence: 99%

Free Range, Organic? Polish Consumers Preferences Regarding Information on Farming System and Nutritional Enhancement of Eggs: A Discrete Choice Based Experiment

Żakowska‐Biemans

Tekień

2017

Sustainability

View full text Add to dashboard Cite

Abstract:The main purpose of this study was to determine the structure of consumer preferences regarding information on farming system and nutritional enhancement of eggs to verify if consumers are willing to accept products combing sustainability and nutrition related claims. The data was collected within a CAPI (Computer Assisted Personal Interviews) survey on a representative sample of 935 consumers responsible for food shopping. A discrete choice-based conjoint method was selected in eliciting consumer preferences among different product profiles with varying levels of attributes. A hierarchical cluster analysis was used to identify four distinct clusters that differed significantly in terms of importance attached to production system attributes and socio-demographic profiles. The results of the experiment showed that price and farming system had the most significant mean relative importance in shaping consumers' preferences, while other attributes such as nutrition and health claims, egg size, package size and hen breed were far less important. Free range eggs had the highest relative importance for consumers despite the fact that organic egg production systems are governed by much stricter animal welfare standards. Our segmentation revealed that two of our four clusters may be more easily reached by information on animal welfare related attributes in egg production than the others. The results of our study provide the policy makers and marketing practitioners with insights applicable for communication and pricing strategies for eggs with sustainability claims.

show abstract

Subjective and objective knowledge as determinants of organic vegetables consumption

Cited by 236 publications

References 44 publications

Eco-Labeled Seafood: Determinants for (Blue) Green Consumption

Eco-Labeled Seafood: Determinants for (Blue) Green Consumption

Consumers’ Willingness to Pay for Sustainable Seafood Made in Europe

Free Range, Organic? Polish Consumers Preferences Regarding Information on Farming System and Nutritional Enhancement of Eggs: A Discrete Choice Based Experiment

Contact Info

Product

Resources

About