This work describes the activities towards the definition of modern TV viewing environments and possible changes over time from a standardization point of view compared to the real usage in the living room. Up to now, standards are available in order to recommend the ideal viewing environment for different viewing conditions including TV system, usage purpose and kind of visualization (e.g. 2D vs. 3D) for subjective assessment of quality in laboratory environments. In order to define these and similar factors for the therein differentiated home environment a study was conducted investigating the collection of data which is relevant for future evaluation purposes. The results show, that different profiles might be detectable concerning room conditions but not concerning the illumination and ambient light conditions deriving from a small-scale field examination. Based on this, we would like to discuss the process of defining the home environment and its influence including ambient light conditions.