We theoretically study the stationary-state vortex lattice configurations of rotating spin-orbit- and coherently-coupled spin-1 Bose-Einstein condensates trapped in quasi-two-dimensional harmonic potentials. The combined effects of rotation, spin-orbit and coherent couplings are analyzed systematically from the single-particle perspective. Through the single-particle Hamiltonian, which is exactly solvable for one-dimensional coupling, under specific coupling and rotation strengths, we illustrate that a boson in these rotating spin-orbit- and coherently-coupled condensates are subjected to effective toroidal, symmetric double-well, or asymmetric double-well potentials. In the presence of mean-field interactions, using the coupled Gross-Pitaevskii formalism at moderate to high rotation frequencies, the analytically obtained effective potential minima and the numerically obtained coarse-grained density maxima position are in excellent agreement. On rapid rotation, we further find that the spin-expectation per particle of an antiferromagnetic spin-1 Bose-Einstein condensate approaches unity indicating a similarity in the response with ferromagnetic spin-orbit-coupled condensates.