Studying The Determinants of Intention To Use Tokopedia for SMEs Agribusiness Products Purchase

Abstract

Toko Laurike located in Bogor Regency, is a member of the small-medium enterprises (SMEs) group. It produces Virgin Coconut Oil (VCO) and sells its products through several e-marketplaces, namely Tokopedia, Bukalapak, and Elevenia. Among these e-marketplaces, Tokopedia sells product from Toko Laurike more than Bukalapak or Elevenia. This research aims to examine the factors that determine Consumers' intention to use of Tokopedia specifically for SMEs' food agribusiness products in the form of liquid and gel. This research also analyzed the pattern of design and security perceived ease of use and perceived usefulness. The other purpose is analyzing the contribution of security, perceived ease of use, perceived usefulness on consumers' intention to use. Data analysis tool using structural equation modeling-partial least squares (SEM-PLS) based on stimulus theoretical framework technology acceptance model (STF-TAM). The study involved Tokopedia's users who making purchasing for SMEs food agribusiness products in the form of liquid and gel. The 71 samples were collected. The results showed that perceived ease of use is most influencer among these factors. Design and security associated with perceived ease of use. Security was not associated with consumers' intention to use. The result can be used by Laurike to enhance e-commerce performance.

Factors Affecting User Behavior of Technology Application of Management Information System

“…H5: Perceived ease of use (PEOU) affects perceived usefulness (PU) in using the KAN MIS application. This hypothesis is supported by Davis et al (1989), Wang et al (2005), Shyu and Huang (2011), and Manalu et al (2020). 6.…”

Technology Acceptance Model Pada Usaha Kecil Menengah Pantai Pangandaran

“…Penelitian-penelitian sebelumnya mengemukakan bahwa faktor-faktor yang mempengaruhi adopsi sistem pembayaran digital di UKM menggunakan Model Penerimaan Teknologi (TAM) pemodelan SEM-PLS digunakan untuk menilai hipotesis yang dikembangkan [6], juga analisis pendukung adopsi E-Commerce UKM Indonesia menggunakan PLS-SEM diterapkan untuk menganalisis hubungan antara variabel yang kompleks [7], penelitian lain juga menyelidiki pengaruh kemudahan penggunaan yang dirasakan, kegunaan yang dirasakan dan kepercayaan yang dirasakan pada penerimaan manajer di UKM, mencapai hal tersebut menggunakan model penerimaan teknologi (TAM), hasilnya mengungkapkan bahwa kepercayaan yang dirasakan dan kegunaan yang dirasakan memiliki efek positif pada niat perilaku manajer UKM yang berpartisipasi [8], metode kuantitatif telah diterapkan dalam penelitian ini dimana pengumpulan data dilakukan dengan menggunakan kuesioner yang dikelola sendiri yang dibagikan kepada UKM, analisis data menggunakan teknik Partial Least Squares Structural Equation Modeling (PLS-SEM), kegunaan yang dirasakan dari Technology Acceptance Model (TAM), memediasi hubungan masing-masing faktor [9], penelitian lain juga mengkaji faktor-faktor yang menentukan minat konsumen, alat analisis data menggunakan model persamaan strukturalpartial least squares (SEM-PLS) berdasarkan model stimulus teori kerangka penerimaan teknologi (STF-TAM) [10].…”

Factors Influencing Indonesians' Intentions to Use the Tokopedia Online Marketplace

“…This research focuses on Tokopedia users. The number of respondents is based on the provisions which state that for SEM analysis, it's at least 5 times the independent variables (Echchabi & Ayedh, 2015;Fan et al, 2016;Manalu et al, 2020) research, the questionnaire was constructed into 15 questions by using a 5-point Likert strongly disagree, 2 for disagree, 3 for neutral, 4 for agree, and 5 for strongly agree. Res this study are people who have previously made transactions through websites or the Tokop applications.…”