Study on Trust &amp; Perceived Risk Regarding Online Shopping in Pune: A Factor Analysis

Kumar, Vinay

doi:10.2139/ssrn.3049491

Cited by 1 publication

(1 citation statement)

References 6 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…However, the sample size of the study respondents was too small to make generalization about the online buying behaviour of the people of Pakistan. Kumar, (2017) analysed trust and perceived risk on online shopping. The study variables are the eight factors of perceived risk (Financial risk, Product performance risk, Physical risk, Psychological risk, Social risk, Time/ convenience risk, Source Risk and Privacy Risk) and trust (Integrity, Benevolence, Familiarity, Predictability and Competency).…”

Section: Empirical Review On Dimensions Perceived Risk and Online Buy...mentioning

confidence: 99%

Effect of Perceived Risk on Online Buying Behaviour Among Undergraduate Students in Ahmadu Bello (Abu) University Zaria

Garba Abdullahi,

BABANGIDA,

Abdullahi Mahdi

et al. 2023

GUJEDS

View full text Add to dashboard Cite

The electronic commerce (e-commerce) has shown an upward trend in Nigeria, providing online transaction platform for both domestic and global markets which benefits businesses and consumers. A comprehensive understanding of how perceived risk influence online buying behaviour is essential for e-commerce marketers to gain a competitive advantage. Therefore, this study examines the effect of the perceived risk dimension on online buying behaviour among undergraduate students in ABU Zaria. The study used the partial least square structural equation modeling (PLS-SEM) as a technique to run and analyse the data collected from 400-level undergraduate students using a sample of 246 students. The findings of the study showed that financial risk and privacy risk in online buying behaviour were found to be negative and significant. However, Product performance risk was found to be a positive and insignificant relationship in online buying behaviour. The study concludes that financial risk and privacy risk are critical factors that prevent students from engaging in online buying behavior. Thus, the study recommends that online vendors should focus on enhancing students’ confidence in their ability to restore or reduce the level of perceived risks in online buying behaviour.

show abstract

Section: Empirical Review On Dimensions Perceived Risk and Online Buy...mentioning

confidence: 99%

Effect of Perceived Risk on Online Buying Behaviour Among Undergraduate Students in Ahmadu Bello (Abu) University Zaria

Garba Abdullahi,

BABANGIDA,

Abdullahi Mahdi

et al. 2023

GUJEDS

View full text Add to dashboard Cite

show abstract

Study on Trust & Perceived Risk Regarding Online Shopping in Pune: A Factor Analysis

Cited by 1 publication

References 6 publications

Effect of Perceived Risk on Online Buying Behaviour Among Undergraduate Students in Ahmadu Bello (Abu) University Zaria

Effect of Perceived Risk on Online Buying Behaviour Among Undergraduate Students in Ahmadu Bello (Abu) University Zaria

Contact Info

Product

Resources

About