Study on the Utility Evaluation and Countermeasures of Consumer Coupons Under the Background of COVID-19

Abstract

Since the outbreak of novel coronavirus pneumonia, the sales of non-essential commodities, catering industry and entertainment industry have been significantly affected. In order to effectively deal with the impact on the epidemic of consumption, various regions and departments have successively issued policies and measures to expand consumption. The issuance of consumer coupons is one of the major measures. This paper analyzes the utility of consumer coupons and the peculiarities of China's environment, and researches the feasibility of issuing consumer coupons based on the analysis results. Finally, it proposes specific countermeasures and suggestions for the problem in the issuance, which provide a theoretical basis of the issuance of consumer coupons.