Study on the Strength of Rural Tourism Operators’ Willingness to Carbon Offset and Its Influencing Mechanisms
Wei Song,
Liguo Wang,
Yan He
et al.
Abstract:Tourism operators generate carbon emissions during their operations, and their environmental responsibility behaviors, such as carbon offsetting, significantly impact the ecological environment of tourist sites. Understanding the operators’ willingness to engage in carbon offsetting and the factors influencing this willingness is crucial for achieving the “dual carbon” goals and promoting sustainable growth in China’s tourism sector. This study collected 746 offline questionnaires from operators at rural touri… Show more
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