Study on the Satisfaction Level of the Account Holders under Pradhan Mantri Jan Dhan Yojana Scheme

Abstract

The paper intends to understand the satisfaction level of the account holders under the Pradhan Mantri Jan Dhan Yojana (PMJDY) scheme of Assam Gramin Vikash Bank (AGVB) in Cachar District. An Interview schedule has used to collect data from 265 respondents, subsequently computed through IBM SPSS Statistics Version 21 and MS Excel software. A protocol interview with 6 experts followed by a pilot survey with 40 respondents has executed primarily to examine the validity of the questions. The tools of analysis such as tabulation, graphs, percentage, median have used; Mann-Whitney U test and Kruskal Wallis H test have performed to test the hypothesis considered for the study. The findings revealed that the investors were satisfied with the initiation of banks, the usefulness of the scheme, and personal benefits, whereas dissatisfied related to the facilities provided to them by the government.