2023
DOI: 10.25236/ajhss.2023.061923
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Study on the Role of Cultural Soft Power in International Communication

Abstract: In a complex international context, cultural soft power is a key factor in sustaining national cohesion and national vitality. In order to clarify the importance of cultural soft power in international competition, the positive role of cultural soft power needs to be analyzed. Using the knowledge spectrum as a basis, the connotation of cultural soft power is analyzed. The impact of the globalization situation on the enhancement of cultural soft power is also analyzed from two perspectives: cultural survival po… Show more

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