Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021) 2021
DOI: 10.2991/aebmr.k.210917.086
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Study on the Profitability of Fenjiu Group Based on the Financial Index System

Abstract: In recent years, the Baijiu industry develops rapidly and contributes to China's GDP. However, with the market competition becoming more and more fierce, the Baijiu industry may be impacted. Facing the potential risk, the Baijiu industry has to improve the profitability to fit the changeable market. Fenjiu Group's micro and macro analysis results are presented in this paper as an example. Literature research method, case analysis method, and experiential summary method are taken for deeper research. Through th… Show more

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“…Fenjiu, traditional Chinese Baijiu primarily made from non-glutinous sorghum, is highly popular light aroma-style beverage that has been consumed for over 1,500 years ( Ma et al, 2013 ). However, companies that produce light-flavored Baijiu face several challenges, including low yield, limited high-end product options, declining quality, and a stagnant market due to a narrow flavor profile, which have hindered their development ( Yifan et al, 2021 ). Currently, researchers are actively exploring methods to enhance their understanding of light-flavored Baijiu and improve its quality, with research focusing on aspects such as the microbial community structure in light-flavored Daqu, flavor chemistry of light-flavored Baijiu, influence of sorghum varieties on the flavor of light-flavored Baijiu, and the relationship between light-flavored Baijiu and microorganisms ( Liu and Sun, 2018 ; Huang et al, 2020 ; Zhang et al, 2022 ; Xiang et al, 2023 ; Zhang et al, 2023 ).…”
Section: Introductionmentioning
confidence: 99%
“…Fenjiu, traditional Chinese Baijiu primarily made from non-glutinous sorghum, is highly popular light aroma-style beverage that has been consumed for over 1,500 years ( Ma et al, 2013 ). However, companies that produce light-flavored Baijiu face several challenges, including low yield, limited high-end product options, declining quality, and a stagnant market due to a narrow flavor profile, which have hindered their development ( Yifan et al, 2021 ). Currently, researchers are actively exploring methods to enhance their understanding of light-flavored Baijiu and improve its quality, with research focusing on aspects such as the microbial community structure in light-flavored Daqu, flavor chemistry of light-flavored Baijiu, influence of sorghum varieties on the flavor of light-flavored Baijiu, and the relationship between light-flavored Baijiu and microorganisms ( Liu and Sun, 2018 ; Huang et al, 2020 ; Zhang et al, 2022 ; Xiang et al, 2023 ; Zhang et al, 2023 ).…”
Section: Introductionmentioning
confidence: 99%