Study on the Influencing Factors of Chengdu Residents’ Travel Decision-Making to Thailand: Take the Tourists’ Perception of Thailand Travel Blogs From Mafengwo Website as an Example

Abstract

This paper takes Chengdu residents as the object of investigation, to explore which contents of travel blogs influence their travel decision-making to Thailand. By recruiting 43 Chengdu residents as research objects, this paper analyzes the contents of blogs that affect their travel decisions after reading 5 Thailand travel blogs and relevant questionnaires. Finally, through the questionnaire of Chengdu residents, the content of the online travel information mainly affecting Chengdu residents' travel to Thailand is obtained. Conclusions are: Tourists think that the most influential content of travel blogs for their decision-making is tour routes and itinerary arrangements, followed by traffic information, safety precautions, fees, cultural customs, accommodation information, food and beverage information, etc. tourists are more interested local specialties in food and beverage information, and tourists also show great concern about the description of the characteristic culture. Literature ReviewAt present, the research on travel blogs at home and abroad mainly focuses on the image perception of tourist destinations [5][6][7], the network structure of tourism flow[8-10]and the analysis of the role of tourism marketing [11][12][13]. Among them, the construction of the image of tourist destination based on the travel blogs is the focus of scholars in recent years. For example, Wang Lina and Li Hua analyzed the contents of the English travel blogs of foreign tourists, and used the method of rooted theory to analyze the logical relationship between the sources of negative perception of the image of Chinese tourist destinations. Travel blogs is a way to tell the tourist's travel experience in a story-telling way, and this kind of story-rich blog can promote the potential tourists to become real tourists [14]. Some scholars point out that tourists attach great importance to the traffic, accommodation facilities, food and catering in the contents of the travel blogs, and have a greater impact on the behavior of travel decision-making [3]. However, the relevant research are still lacking, the research on the tourist behavior under the travel blogs needs to be further deepened.