Abstract:Background/Objectives: The impact of demographic factors on the business performance of entrepreneurs was investigated and the results suggest the direction of government's employment policy for strengthening, revitalizing the entrepreneurial ecosystem.Methods/Statistical analysis: We surveyed 300 young start-up entrepreneurs, 205 questionnaires were collected and analyzed using SPSS 22 and Smart PLS 3.2.9. Measurement and structural models were analyzed to evaluate path coefficients and structural suitability… Show more
“…Market rivalry motivates small and medium-sized enterprises to implement new digital technologies, leading to company transformation, improved competitiveness, and product repositioning (Silva et al, 2022). The variables that have the largest impact on SME performance in digital transformation include technological competency, management, technology, and technical competence in marketing and innovation (Kim & You, 2020). The digital transformation of local SMEs is driven by the utilization of social network platforms, innovation processes, workplace culture, and information and communication technologies (Hönigsberg & Dinter, 2019).…”
In the current era, the challenges faced by SMEs in Indonesia are becoming increasingly complex. Previously, the primary challenge for SMEs has been to enhance performance. However, with the emergence of information technology, SMEs are now required to compete fiercely. SMEs in Indonesia are still in the process of digital transformation to improve their business strategies, thus limiting research focused on digital transformation in SMEs. Research also considers market complexity and digital strategy as crucial factors for SMEs. The aim of this study is to analyze the role of digital transformation in influencing SME performance. The research approach is quantitative, involving 171 SMEs owners as respondents. The instrument utilized is a Likert scale questionnaire, focusing on the majority of SMEs in Indonesia, particularly those in Java, the most populous island and business center of the country. This includes SMEs operating within various sectors, such as culinary, fashion, retail, and creative industries. The results indicate that digital strategy and market complexity influence digital transformation and SMEs performance. The research findings suggest that digital transformation mediates the influence of digital strategy and market complexity on SME performance. The novelty of this study lies in its focus on the current SMEs digitalization strategy area. This study indicates that digital transformation is an essential aspect affecting current SME performance. The results suggest that SMEs require focused strategies to strengthen resources and gain competitive advantage in complex markets.
“…Market rivalry motivates small and medium-sized enterprises to implement new digital technologies, leading to company transformation, improved competitiveness, and product repositioning (Silva et al, 2022). The variables that have the largest impact on SME performance in digital transformation include technological competency, management, technology, and technical competence in marketing and innovation (Kim & You, 2020). The digital transformation of local SMEs is driven by the utilization of social network platforms, innovation processes, workplace culture, and information and communication technologies (Hönigsberg & Dinter, 2019).…”
In the current era, the challenges faced by SMEs in Indonesia are becoming increasingly complex. Previously, the primary challenge for SMEs has been to enhance performance. However, with the emergence of information technology, SMEs are now required to compete fiercely. SMEs in Indonesia are still in the process of digital transformation to improve their business strategies, thus limiting research focused on digital transformation in SMEs. Research also considers market complexity and digital strategy as crucial factors for SMEs. The aim of this study is to analyze the role of digital transformation in influencing SME performance. The research approach is quantitative, involving 171 SMEs owners as respondents. The instrument utilized is a Likert scale questionnaire, focusing on the majority of SMEs in Indonesia, particularly those in Java, the most populous island and business center of the country. This includes SMEs operating within various sectors, such as culinary, fashion, retail, and creative industries. The results indicate that digital strategy and market complexity influence digital transformation and SMEs performance. The research findings suggest that digital transformation mediates the influence of digital strategy and market complexity on SME performance. The novelty of this study lies in its focus on the current SMEs digitalization strategy area. This study indicates that digital transformation is an essential aspect affecting current SME performance. The results suggest that SMEs require focused strategies to strengthen resources and gain competitive advantage in complex markets.
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