Study on the Impact of Dual-Channel Green Supply Chain Pricing Strategies Considering Government Subsidies under Information Asymmetry

Abstract

This paper constructs a dual-channel green supply chain consisting of direct sales channels opened by manufacturers and retailers as the research object, and uses the method of signaling game to discuss the impact of different government subsidy strategies on the pricing strategies of dual-channel green supply chain under different market demands and information states. Finally, on the basis of the same amount of subsidies, the impact of different forms of government subsidies on the pricing strategy of dual-channel green supply chain is further discussed through example experiments. The research in this paper provides a new vision for the dual-channel green supply chain pricing strategy considering government subsidies under information asymmetry.