Study on the Cultural Marketing Factors of Tourism Destination in the Era of Convergence : Focusing on the Brand Attitude and Brand Equity Differences by segmented groups

Yoon, Yeong Hye; Kim, Mi-Seong; Jiang, Hua; Yoon, Yooshik

doi:10.17548/ksaf.2019.03.30.205

ksaf

2019

DOI: 10.17548/ksaf.2019.03.30.205

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Study on the Cultural Marketing Factors of Tourism Destination in the Era of Convergence : Focusing on the Brand Attitude and Brand Equity Differences by segmented groups

Yeong Hye Yoon¹,

Mi-Seong Kim²,

Hua Jiang³

et al.

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Study on the Cultural Marketing Factors of Tourism Destination in the Era of Convergence : Focusing on the Brand Attitude and Brand Equity Differences by segmented groups

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