Sensory assessment plays an important role in solving the problem of consumer preferences and acceptance of food products. This study aims to conduct a Pliek-U sensory assessment through a multi-criteria decision-making system using the Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) method. MOORA is a multi-objective system that has a good level of selectivity in determining an alternative. There were 7 commercial Pliek-Us obtained from the local Aceh market (P1, P2, P3, P4, P5, P6 and P7). The sensory criteria assessment of commercial Pliek-U included color (C1), aroma (C2), taste (C3), texture (C4), aftertaste (C5), defects (C6), and overall acceptance (C7), which used a hedonic scale (1-7). These 7 sensory attributes are able to describe the expected quality of Pliek-U products and are often used as indicators to assess the sensory properties of food products in Indonesia. Sensory assessment was carried out by 50 panelists from Pliek U consumers. The findings of this study each commercial Pliek-U product used had its own characteristics affecting preference of the panelists. The Pliek-U product (P4) obtained the highest score with a value of 0.390 (rank 1). The characteristics are that it has a distinctive odor from Pliek-U, dark brown in color, having an acid taste favored by panelists, having a dry texture, no taste remains in the mouth, and no other taste which appeared when Pliek-U was eaten. Based on overall acceptance, this Pliek-U was highly preferred. Overall, the results of this study indicate that sensory assessment is very important to assess the attributes or quality of Pliek-U.