Study on Customer Comfort as a Behavioral Construct Between Service Quality and Customer Satisfaction in Light of Digital Transformation. A Case of Jordan

Azzam, Zakaria; Salman, Rawan; Allan, Mahmoud; Farsi, Suhad

doi:10.1007/978-3-031-39158-3_4

Artificial Intelligence (AI) and Finance

2023

DOI: 10.1007/978-3-031-39158-3_4

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Study on Customer Comfort as a Behavioral Construct Between Service Quality and Customer Satisfaction in Light of Digital Transformation. A Case of Jordan

Zakaria Azzam,

Rawan Salman,

Mahmoud Allan

et al.

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Study on Customer Comfort as a Behavioral Construct Between Service Quality and Customer Satisfaction in Light of Digital Transformation. A Case of Jordan

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