Study on Community-based Peripheral Attribute Attractiveness and Product Attractiveness Advantage: Bridging Product Innovation and Consumer Purchase Intention

Husen, Syamsier

doi:10.17722/jorm.v4i1.108

Cited by 1 publication

(1 citation statement)

References 31 publications

(46 reference statements)

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“…In 2016, Syamsier suggest that product quality has an impact on customers' purchase intention. In his research, he found that product quality is one of the most significant factors affecting consumers' purchase intention [10]. However, three years later, in 2019, Yao found that for people with more professional knowledge, product quality had a greater impact on customers' purchase intention [11].…”

Section: Important Resultsmentioning

confidence: 99%

Analysis on The Effectiveness of VR Exclusive Games on Customers' Purchase Intention

Zhong¹

2023

BCPBM

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Since the "first year of VR" was launched in 2016, Virtual Reality (VR) related industries had high hopes of development, but so far, VR-exclusive games have not sold well and failed to expand the market. The study aimed to explore the aspects of VR exclusivity that affect consumers' purchase intention. This paper will analyze customers' purchase intention for VR-exclusive games based on the Marketing Mixed theory (4Ps Theory). The conclusion of this study is that product experience will affect customers' purchase intention. The high additional cost of the product will reduce the customer's purchase intention. Diversified promotion methods will increase customers' purchase intention. A single sales platform will reduce consumers' willingness to buy. This article will give suggestions to VR game companies from various aspects: enhance the user experience, optimize the performance of the game to adapt to more models, adopt diversified publicity methods and choose multiple channels for sales.

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Section: Important Resultsmentioning

confidence: 99%