Study on Awareness Level of Retailers as Well as Consumers Towards Green Marketing

Wadhwa, Bharti; Vashisht, Anubha

doi:10.2139/ssrn.2207232

Cited by 2 publications

(3 citation statements)

References 2 publications

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“…Regarding gender and education, no statistically significant differences were found in all variables of the study. Similar results were found in previous research (Ramankumar et al, 2012;Wadhwa, & Vashisht, 2013) regarding gender, whereas regarding education the results were in contrast with previous research, which supported a significant effect (Abdul-Wahab & Abdo, 2010;Ramly et al, 2012). Finally, the regression model tested successfully the predictive ability of the three environmental issues variables towards "involvement in real green actions".…”

Section: Discussionsupporting

confidence: 90%

“…In another survey conducted in India, no significant differences were found between male and female regarding their attitudes towards the environment and eco-products (Ramankumar, Manojkrishnan, & Suma, 2012). Similar results were found in a relevant survey (Wadhwa & Vashisht, 2013), where there were no significant differences between males and females in relation to their attitudes towards the environment, green products and green purchasing behavior.…”

Section: Demographic Characteristics and Green Marketing Issuessupporting

confidence: 88%

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Integrating Green Marketing Issues in Water Sport Recreation Activities

Kontogianni¹,

Kouthouris²,

Kouthouris³

2020

JPESM

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The aim of the present study was to examine participants" environmental awareness in water sport recreational activities. In particular, participants" environmental awareness was evaluated by means of information, knowledge and attitudes towards environment, taking into consideration their demographic characteristics. In addition, the relationships of these three environmental issues to participants" involvement in real green actions were examined. Participants were 435 adults who completed the following scales: a) information, b) knowledge, c) attitudes towards environmental issues (Kouthouris & Kontogianni, 2013), and d) involvement in real green actions (Kyle, Graefe, Manning, & Bacon, 2004). Results revealed statistically significant differences between participants" demographic groups (age and marital status) and environmental awareness. Regression analysis supported strong relationships between the three environmental variables as independent variables with participants" involvement in real green actions as the dependent variable. The present study identified an important relationship between the environmental friendly behaviour, and the participation in water based sport recreational activities. Findings enhance innovative managerial implications by policymakers, stakeholders and marketing managers in the sector of leisure, recreation and sports.

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Section: Discussionsupporting

confidence: 90%

Section: Demographic Characteristics and Green Marketing Issuessupporting

confidence: 88%

Integrating Green Marketing Issues in Water Sport Recreation Activities

Kontogianni¹,

Kouthouris²,

Kouthouris³

2020

JPESM

View full text Add to dashboard Cite

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“…Χζηφζν, νη έξεπλεο παξνπζηάδνπλ δηθνξνχκελα απνηειέζκαηα ηφζν αλαθνξηθά ηελ επίδξαζεο ή κε επίδξαζεο ηνπ θχινπ ζηηο πεξηβαιινληηθέο έλλνηεο. Κάπνηεο έξεπλεο ππνζηεξίδνπλ κε ζεκαληηθή επίδξαζε ηνπ θχινπ ζηηο πεξηβαιινληηθέο κεηαβιεηέο, φπσο ζηελ πξάζηλε αγνξαζηηθή ζπκπεξηθνξά (Samarasinghe, 2012b), ζηε ζηάζε ηνπο απέλαληη ζην πεξηβάιινλ θαη ηα νηθνινγηθά πξντφληα (Ramankumar et al, 2012;Vashisht et al, 2013). Γηθνξνχκελα επίζεο παξνπζηάδνληαη θαη ηα απνηειέζκαηα αλαθνξηθά ησλ δηαθνξψλ κεηαμχ ησλ δχν θχισλ, φπνπ ζε άιιεο έξεπλεο νη γπλαίθεο είλαη απηέο πνπ επηδεηθλχνπλ πςειφηεξεο ηηκέο ζηηο πεξηβαιινληηθέο έλλνηεο (Mehmetoglu, 2009) θαη ζε άιιεο έξεπλεο νη άλδξεο (Mostafa, 2007 (Grimmer & Bingham, 2013).…”

Section: αλάπηπμε θιηκάθσλ πεξηβαιινληηθώλ ελλνηώλ and ςπρνκεηξηθόο έιεγρνοunclassified

Επίδραση Του Πράσινου Μάρκετινγκ Στη Συμπεριφορά Συμμετεχόντων Σε Υπηρεσίες Αθλητικού Τουρισμού Και Αναψυχής

Kontogianni¹,

Κοντογιάννη²

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The present dissertation dealt with concepts of the philosophy of green marketing and investigated the degree of its implementation in the Greek market of sport tourism and recreation. The research was based on two scales sets: a) the environmental interest and b) the interest in environmentally friendly services, specifically for sport and recreation centers. In particular, the two scales sets were created and psychometrically tested, differences between various sub-groups of the sample were sought and finally correlation and interactions between the two scales sets were investigated. 1033 Greek individuals, aged 18-80, who participated in active activities in regions of Central Greece, took part in the study. 386 individuals from the above sample participated in simple active leisure activities, 385 individuals participated in sport recreational activities and 262 individuals participated in active tourism outdoor activities. For the evaluation of the environmental interest the following scales were used: 1) seeking information about environmental protection, 2) knowledge on environmental protection, 3) attitudes towards the protection of the environment, 4) involvement in environmental actions, while for the evaluation of the interest in environmentally friendly services (EFS) the following scales were used: 1) environmentally friendly policy, 2) compliance of the sports centers with EFS, 3) disposition to change habits to environmentally friendly ones, 4) intention to visit sports centers with EFS and 5) word of mouth communication for using sports centers with EFS. The analyses‟ results revealed statistically significant differences in the scales of environmental interest and environmentally friendly services regarding demographical characteristics: age, level of education and involvement in environmental actions. The gender was demonstrated as a differentiation factor only for the interest in environmentally friendly services. Similar variations were found between the subgroups with different exercise degree. In particular, the systematic trained individuals reported higher scores in both scales sets, compared to the medium and low trained individuals. Finally, the regression analyzes supported a significant predictive ability of the dependent variables of environmental interest towards the scale set of environmentally friendly services variables. The theoretical and practical implications of the results of this thesis are extensively discussed, aiming to: a) the need for reinforcement actions to raise the citizens‟ awareness regarding environmental protection issues on behalf of the State, b) the prompting of the factors for adoption of green policy by the leisure and sport tourism market, c) the segmentation of customers of sport centers due to their environmental interest, d) the need for training of the administrations and officials concerning the seriousness of EFS, e) the development of green promotional strategies as a competitive advantage in the market of leisure, f) the attempt to create branded green services and sports tourism products. In conclusion, this thesis investigated thoroughly the existing literature on the principles of green marketing and connected it with the sport tourism and sport recreation market, also created new evaluation instruments regarding environmentally-friendly issues and finally recommended strategies for adopting green policy in the current industry of leisure and sports as an innovative competitive advantage in the modern sports leisure industry.

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Study on Awareness Level of Retailers as Well as Consumers Towards Green Marketing

Cited by 2 publications

References 2 publications

Integrating Green Marketing Issues in Water Sport Recreation Activities

Integrating Green Marketing Issues in Water Sport Recreation Activities

Επίδραση Του Πράσινου Μάρκετινγκ Στη Συμπεριφορά Συμμετεχόντων Σε Υπηρεσίες Αθλητικού Τουρισμού Και Αναψυχής

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