study of school students’ perception towards value education and advertising

Abstract

Today, children are becoming silent by being busy on smart-phones or TV and while waiting for their parents to return from work; they often expect an enticing product instead of a warm hug. Sexual eroticism and its effect can be seen in increasing cases of teenage pregnancy, violence derived from the desire for expensive products by children who can barely have food; child obesity encouraged by the extreme exposure to junk food ads; and depression resulting from being unheard are some of the consequences that burden our children. India today is facing a value crisis where humanity seems to have lost its voice in the face of unending desire for wealth and pleasure. The present study is a deliberate attempt in this direction where there is a severe need for some remedial actions against the ill effects of advertising on innocent school students’ minds.