Study of business model canvas of temple economy: Local temple brand-economic development model

Abstract

Literatures are studied systematically to explore the rural economy related to temples. The business model of the rural temple economy is explored by literature. The concept of the temple economy has been re-researched in connection to the Indian rural people. Selected literature from India refers to establishing significant business models. The relationship of temples and the rural economy is viewed in literature and a suitable model is prepared in accordance to the Indian context. The physical market, Indian temples, branding, the digital market are clubbed in to fit a model for the socio-economic development of the rural people. The model is suggested to the Government of India and local business units to adopt the model to overcome the marketing challenges.