“…DataanalyticsinSME,simplyput,istheapplicationofstatisticalmethodsandtechnologyto processthehistoricaldataanddrawmeaningfulresults.Theseresultscanfacilitatestrategicdecision making,improvedperformanceandbetterbusinessfuture (Wang&Wang,2020).Emergedinlate 2000s,dataanalyticshavebeenhighlightedasacriticalsuccessfactorformanybusinessesinemerging economies (Nam,et.al.,2021;Liu,Y,et.al.,2020).Dataanalyticsinbusinessactsasadriverof growth in highly competitive business environment (Naeini, et.al., 2019). However, if compared tolargeenterprises,smallenterprisereflectsloworientationtowardsadoptionofdataanalyticsin business (Ojiako,et.al,2015;.Surprisingly,fewsectorsinSMElike healthcare,manufacturing,e-commerce,andretailhaveshownhighacceptanceofdataanalyticsin businessactivities (Miyamoto,2015;Gudfinnsson,et.al.,2019;Maroufkhani,et.al.,2020).Mostof theSMEsareusingdataanalyticsinreportmanagement,financialupdates,supplychainfunction andCRMfunctionsonly (Naeini,et.al.,2019;Ajibade.&Mutula,2019;Gavrila&deLucas,2021). Asaresult,itindicatesthateventodaySMEsareeitherexperiencingdiscomfortorinhibitionin implementationofdataanalytics.Thus,thereexistsahugeundefinedgapbetweenSMEsnotinvesting indataanalyticsasagainstSMEsusingdataanalyticsextensively.Toidentifyreasonsbehindgap, itisessentialtoidentifytheinhibitors,restrainingforcesandenablersofdataanalyticsinSMEs.…”