Study abroad programs as a service convergence: an international marketing approach

Shin, Mi Hee; Noh, Eun Jeong; Lee, Jiwon

doi:10.1007/s11628-017-0345-6

Cited by 6 publications

(17 citation statements)

References 51 publications

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“…Recognition needs refer to the psychological state in which a consumer perceives, feels, or evaluates their sense of belonging to a brand (Gordon and Luo, 2011). Consumers can make an inference about the quality and value of a brand using information about its external evaluation provided by the brand (Shin et al, 2018). Brands may also directly reflect their differences from competitors through their internal behavior.…”

Section: Social Value Of Luxury Brandsmentioning

confidence: 99%

“…Therefore, when consumers identify with a brand, they connect with it, allowing for an enjoyable shopping experience and playing a crucial role in the selection of the product (Palací et al, 2019). This intrinsic connection with the brand encourages consumers to participate in a higher level of information sharing (i.e., word-of-mouth marketing), thus achieving the brand's interests (Shin et al, 2018). Therefore, brand awareness can be combined with other structures to attract additional consumers (e.g., by expressing love for the brand).…”

Section: Social Value Of Luxury Brandsmentioning

confidence: 99%

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Chinese Consumers’ Herd Consumption Behavior Related to Korean Luxury Cosmetics: The Mediating Role of Fear of Missing Out

Inwon

Shin

2020

Front. Psychol.

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Chinese consumers' lavish and collective spending on Korean luxury cosmetics brands is well documented. This study examines why this consumption behavior occurs, hypothesizing that it is driven by a "fear of missing out" (FoMO). In other words, in order to derive psychological comfort, consumers with high FoMO may be prone to developing high brand involvement, leading to their collective consumption of certain luxury brands. In consumer studies, such collective consumption behavior is referred to as herd behavior. Thus, the main research question of this study is, "why do Chinese consumers show herd consumption behavior toward certain luxury brands?" We propose that consumers who are attracted to luxury brands and possess high FoMO will develop higher brand involvement, leading to herd consumption behavior toward such brands. To validate this proposition, this study surveyed Chinese consumers. The collected data were analyzed using the structural equation modeling (SEM) method, conducted within SPSS and AMOS. The results provide theoretical explanations as to why Chinese consumers indulge in collective obsession-like stockpiling consumption toward certain luxury brands, as well as several managerial implications related to this behavior.

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Section: Social Value Of Luxury Brandsmentioning

confidence: 99%

Section: Social Value Of Luxury Brandsmentioning

confidence: 99%

Chinese Consumers’ Herd Consumption Behavior Related to Korean Luxury Cosmetics: The Mediating Role of Fear of Missing Out

Inwon

Shin

2020

Front. Psychol.

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“…Penalty was accessed by modifying questions in [55] based on the concept of the stick in [21] and the reward and punishment theory in [56]. Governmentand firm-based facilitating conditions were assessed by modifying questions from [57,58] based on the concept of central and local support for policy implementation from [13]. To test a firm's genuine compliance, we modified the measurement items of affective commitment from [32] based on compliance theory in [59,60].…”

Section: Sample Data Collection and Measurement Itemsmentioning

confidence: 99%

Affective Policy Performance Evaluation Model: A Case of an International Trade Policy Implementation

2018

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Firms often superficially adopt policies because of governmental rules and regulations, so as to avoid penalties or to gain benefits. However, the evaluation and characterization of those kinds of adoptions as policy performance distorts the true level of policy performance: social sustainability. This study proposes an affective policy performance evaluation model. The attitudes of employees toward adopting a policy are characterized into genuine and superficial compliance. Their behaviors are explained through voluntary and opportunistic adoptions. In order to validate the proposed model, a survey was conducted on an international trade policy target group (n = 216) for the Strategic Trade Control System (STCS), in order to understand their attitudes toward adopting the policy. The survey data was analyzed by a structural equation modeling method. The measures of the factors in the proposed model are adopted and modified from existing studies. The most effective resources of policy implementation on the firms' genuine and superficial compliance and ultimately on the firms' voluntary policy adoption are revealed through the analysis. Based on the results, this study presents a strategy for allocating and managing policy implementation resources to exclusively encourage firms' trade policy adoptions.

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“…Others take a more extreme approach and criticize and deny the need for higher education [7,8]. The majority of studies suggest alternative education programs to promote student enrollments for higher education institutions [9][10][11][12][13][14][15].…”

Section: Introductionmentioning

confidence: 99%

“…Study abroad programs are often viewed as an alternative to increase student enrollment by recruiting more international students. Higher education institutions tend to recruit international students especially from developing countries, where the student population is growing [14]. For instance, many universities and colleges in South Korea are on the verge of either reducing their total enrollment or closing the institution entirely [16].…”

Section: Introductionmentioning

confidence: 99%

Study Abroad in Support of Higher Education Sustainability: An Application of Service Trade Strategies

Shin

2020

Sustainability

Self Cite

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The objective of this study is to foster the sustainability of the higher education enrollment system in developed countries, where declining student enrollment is eminent, by promoting study abroad programs through utilizing service trade strategy. The methodology used in the current study is based on a co-orientation model adopted from the field of psychology. Using the co-orientation theory, this study investigates perceptual gaps (created from services’ intangibility, convergence, and internationalization) between the service provider (university staff) and the customers (international students) for multiple selection criteria. The survey questionnaires were constructed based on co-orientation survey questionnaires and modified using the selection criteria that were indicated from previous studies. In conclusion, it was found that international students and the university staffs in the sample have very different perceptions on most of the international students’ university selection criterion. As an implication, this study shows the factors which have the most significant difference between the perception of international students and the university staffs and offers appropriate actions to amend such gaps.

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Study abroad programs as a service convergence: an international marketing approach

Cited by 6 publications

References 51 publications

Chinese Consumers’ Herd Consumption Behavior Related to Korean Luxury Cosmetics: The Mediating Role of Fear of Missing Out

Chinese Consumers’ Herd Consumption Behavior Related to Korean Luxury Cosmetics: The Mediating Role of Fear of Missing Out

Affective Policy Performance Evaluation Model: A Case of an International Trade Policy Implementation

Study Abroad in Support of Higher Education Sustainability: An Application of Service Trade Strategies

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