In challenging operational environments such as underground buildings beneath roadways, reliability and performance of wireless power transfer (WPT) systems for electric vehicles (EVs) heavily hinge on the operating temperature of the magnetic couplers. Addressing this, this study introduces a novel approach employing heat sink and thermoelectric cooler technologies to mitigate temperature rise in magnetic couplers, which is particularly crucial for high-power applications. Utilizing ANSYS simulation, the study evaluates a WPT high-power application coil model with a total output power of 2 KW and an 18 cm air gap, with a 3.5 cm adjacent alignment to enhance thermal performance on both transmitter and receiver sides. Results demonstrate significant thermal enhancement, reducing the temperature of coils from 63 • C to 54 • C solely with the heat sink and further down to 48 • C with the combined implementation of both heat sink and thermoelectric cooler. These measures effectively dissipate heat from the coils into the surrounding air, ensuring system efficiency and stability while facilitating functionality of system components.