Novel polymeric pigments were synthesized in xylene by cross linked epoxy resin with 1,4 and 1,5-diaminoanthraquinones, by varying weight fractions from 5% to 20% of the diaminoanthraquinone derivatives. FTIR, UV and solubility tests were carried out. The pigments were then used to colour PLA, PMMA, PE and also in emulsion paints using polyvinyl alcohol as binder. Their light fastness, surface drying time and surface hardening time were assessed. It was found that λ max of the 1,4-diaminoanthraquinone shifted towards longer wavelength after the cross linkage, in contrast to the 1,5-diaminoanthraquinone which suffered a blue shift. However in all the cases, the λ max was not affected by the weight fractions of the anthraquinones, but the absorptivity coefficients was significantly increased as the weight fractions of the anthraquinones increased. The light fastness properties of the coloured plastics varied from 4 to 7, indicating a trend of increase with the weight fractions of the anthraquinones. Similar observations were seen with the emulsion paints produced. In all the cases, the 1,4-diaminoanthraqunione produced better result.