Students as Valuable Customers

Wali, Andy Fred; Andy-Wali, Hope Adanne

doi:10.1177/0971890718758197

Cited by 8 publications

(3 citation statements)

References 28 publications

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“…The coefficient value of 0.060 indicates that if the ability to innovate is 1 unit, then the competitive advantage will increase by 0.060 mediated by marketing performance. The result of this study is not in line with the research conducted by Wali & Andy-Wali, (2018) which explains that when a company wants to increase its competitive advantage, the company must have the innovative ability to design strategies for marketing its products.…”

Section: The Role Of Marketing Ability Through Social Media In Mediat...contrasting

confidence: 65%

Inclusive Development Strategy Based on Regional Excellent Potential Mapping through Business Clusters in Supporting MSME Marketing Development: Penta Helix Approach

Fibrianti

Wisika

Cahyati

2023

JTUS

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The MSME sector has become a pillar of the Magelang City economy with a contribution to the economy of 60%. The MSME sector in Magelang City is currently experiencing a decline due to two factors including the Covid-19 pandemic and the characteristics of the MSME business itself. Thus, it is necessary to map the potential of MSMEs based on business cluster-based superior potential so as to support the accelerated development of MSMEs in Magelang City, as well as encourage the creation of strategic policies in responding to shocks that occur in the economy quickly and purposefully. This study uses the Geographic Information System (GIS) model. This analysis discusses the characteristics of MSMEs in Magelang City. Structural Equation Modeling (SEM) is a multivariate technique that combines aspects of multiple regression (testing dependency relationships) and factor analysis (describing concepts that cannot be measured factors with multiple variables), and the Analytical Hierarchy Process (AHP) method arranges a priority as well as the purpose of the various options using several criteria. Based on the analysis result of marketing capabilities through social media and marketing performance directly have a significant influence on competitive advantage. Based on AHP analysis, the most prioritized criterion in developing the MSME marketing network in Magelang City is government policy.

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Section: The Role Of Marketing Ability Through Social Media In Mediat...contrasting

confidence: 65%

Inclusive Development Strategy Based on Regional Excellent Potential Mapping through Business Clusters in Supporting MSME Marketing Development: Penta Helix Approach

Fibrianti

Wisika

Cahyati

2023

JTUS

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“…Thematic and content analysis was used for data analysis with the aid of Nvivo 12 (Braun & Clarke, 2006; Clarke & Braun, 2017; Wali & Andy-Wali, 2018). The thematic analysis process (Braun & Clarke, 2006) first identified the initial themes.…”

Section: Methodsmentioning

confidence: 99%

Linking Safety Net Schemes and Poverty Alleviation in Nigeria

Monyei

Onyekwelu

Isichei

et al. 2023

The International Journal of Community and Social Development

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This article discusses shared experiences of receiving safety net benefits by research participants and whether such benefits help poverty alleviation. Towards that end, it suggests improving safety net schemes. By following a qualitative research approach and purposive and snowball sampling methods, 24 beneficiaries were interviewed in the six geopolitical zones of Nigeria. With the aid of Nvivo 12pro, content and thematic technique were used to analyse the data. Key themes that shaped the participants’ experiences were: Institutional framework, strategic plan and documentation, continuous improvement and follow-up, community targeting and reliance on state support. It argues that the adoption of safety net schemes towards poverty alleviation needs to have an institutional framework and local engagement. Overall, it reenforces the government’s role in human capacity development by unravelling the relevance of policy and institutional programmes as a guiding path towards ameliorating the poverty level not only in Nigeria but also in similar countries in Africa.

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“…The second capability identified was relationship capability. It is often related to customer relationship management [40,41,42,43,44,45]. The intrinsic function of social media as a forum for users to communicate and interact with one another is more directly influencing brand cultures than traditional higher response rates and stronger customer loyalty [42].…”

Section: Relationship Capabilitymentioning

confidence: 99%

The Dynamic Capabilities of Social Media : Contribute to Librarian Efficiency

Husain,

Abdullah Sani,

Salim

2023

JSSH

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Social media play a vital role in libraries today. This study aims to explore the capabilities have in social media and its effect on librarians’ efficiency. This article briefly explains the dynamic capabilities of social media that contribute to librarian efficiency. Four capabilities have been identified from the literature review: (i) information processing capability, (ii) relationship capability, (iii) service innovation capability, and (iv) tools capability. Each of the capabilities has its criteria and characteristics. All the capabilities support the libraries to fulfill their user's needs. The dynamic capabilities of social media contributed to librarians’ efficiency in many aspects such as literacy skills, reference, and user services. This article also shared the experience of academic libraries in Western Uttar Pradesh, New Zealand, Ghana, Sri Lanka, and Malaysia in using social media for librarians’ efficiency. This study will contribute to the effectiveness and efficiencies of the librarians in organizing the libraries.

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Students as Valuable Customers

Cited by 8 publications

References 28 publications

Inclusive Development Strategy Based on Regional Excellent Potential Mapping through Business Clusters in Supporting MSME Marketing Development: Penta Helix Approach

Inclusive Development Strategy Based on Regional Excellent Potential Mapping through Business Clusters in Supporting MSME Marketing Development: Penta Helix Approach

Linking Safety Net Schemes and Poverty Alleviation in Nigeria

The Dynamic Capabilities of Social Media : Contribute to Librarian Efficiency

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