Student's Expectation, Perception and Satisfaction towards the Management Educational Institutions

Factors Influencing the Choice of Higher Education Establishment for Marketing Strategies of Higher Education

“…Researchers already in the last century have found that classical marketing values and findings (Churchill & Surprenant, 1982), are applicable to great extent also for higher education marketing (Cook & Zallecco, 1983) and student attitude modelling (Hooley & Lynch, 1981) as nowadays there is importance for higher education marketing (Ravidran & Kaplana 2012 (Wasmer, et al, 1997), like the four Ps of the marketing concept for higher education establishments (Brownlie, and Saren, 1992) and adjusting concepts of the marketing mix using 4Cs to improve the marketing planning in higher education (Wasmer, et al, 1997). Educators and administrators in higher education institutions often do not recognise that also higher education establishments including universities are on the market place (Bok, 2003) and they have to take into account that students as consumers are part of the higher education market where marketing of higher education establishments has a special role and place (Kozinets, 2002), that the application of marketing knowledge (Rossiter, 2001) and experience and findings of others (Pettie and Pettie, 2003), as well as the possibilities and challenges of marketing international education online (Gomes and Murphy, 2003) are more and more important as education is becoming an export industry in many countries.…”

Assessing Postgraduate Students’ Satisfaction with Quality of Services at a Turkish University Using Alternate Ordered Response Models

“…M. Hill, 1995;Y. Hill et al, 2003;Mai, 2005;Negricea et al, 2014;Ravindran and Kalpana, 2012;Roman, 2014;Sakthivel et al, 2005;Wang and Tseng, 2011;Wilkins et al, 2013; were also found to significantly affect student satisfaction with quality of higher education services. Similarly, many earlier studies (de Kleijn et al, 2012;Harman, 2003;Khosravi et al, 2013;Munteanu et al, 2010;Sutton and Sankar, 2011;Zhao et al, 2007) underlined the importance of academic advising services on student satisfaction.…”

“…Similarly, many earlier studies (de Kleijn et al, 2012;Harman, 2003;Khosravi et al, 2013;Munteanu et al, 2010;Sutton and Sankar, 2011;Zhao et al, 2007) underlined the importance of academic advising services on student satisfaction. Among others, the significant impact of graduate school (Ravindran and Kalpana, 2012;Uysal, 2015), learning resources, use of technology and physical facilities (Arambewela and Hall, 2008;Demaris and Kritsonis, 2008;Munteanu et al, 2010;Petruzzellis et al, 2006;Ravindran and Kalpana, 2012;Wilkins et al, 2013;Yang, Becerik-Gerber, & Mino, 2013), course and program effectiveness (Denson et al, 2010;Guo, 2010;Harman, 2003;F. M. Hill, 1995;Marzo Navarro et al, 2005;Montanari and Viroli, 2010;Munteanu et al, 2010;Wilkins et al, 2012), tuition fee (Clemes et al, 2008), university image (Alves and Raposo, 2007;Arambewela and Hall, 2008;Azoury et al, 2014;Brown and Mazzarol, 2009;Clemes et al, 2008;Helgesen and Nesset, 2007), year of study (Clemes et al, 2008;Oldfield and Baron, 2000), student loyalty and retention (Brown and Mazzarol, 2009;DeShields Jr et al, 2005;Elliott and Healy, 2001;Gibson, 2010;Giner and Rillo, 2015...…”

Factors Influencing the Satisfaction of International Postgraduate Students in the Malaysian Context—A Literature Review and A Proposed Model

“…Despite the growing demand, the Malaysian Minister of Higher Education recently indicated the need for an annual growth of 13.5 per cent for the country to attain its target of 150,000 international students by 2015 (Edvantage Asia One, 2011). Hence, local universities are now striving to increase the number of international students, and, as such, it is imperative that student satisfaction is met (Arambewela & Hall, 2013), as, nowadays, students prefer institutions that provide unique and memorable learning experiences (Ravindran & Kalpana, 2012). Thus, it is essential that local universities improve the services they offer to increase the satisfaction of their international students (F. Alam, Q. Alam, & Rasul, 2013).…”

“…Although satisfaction has been an accepted global construct for predicting consumer behaviour, the term is also well-accepted in academic research (Parahoo et al, 2013). Being a service organization, higher learning institutions consider students as customers, or the 'major stakeholders' who are involved in the purchase of higher education programmes and services (Ravindran & Kalpana, 2012).…”