Student Journal Writing in an International Setting

Abstract

This article examines the use of journal or diary writing assignments to enhance a foreign study tour program. Two versions of the journal writing assignment are described, and benefits of this teaching and learning approach are discussed.

Study Abroad Learning Activities: A Synthesis and Comparison

“…Continuinginterestinglobalizationofmarketingcurricula, especially for national accreditation, stems from the need for increased U.S. competitiveness in the global economy, the increased importance of foreign trade, the continuing need to integrate ethnic diversity into marketing education, and the need to meet changing demands of a dynamic environment (Cui 1996;Johnson and Mader 1992;Moncrief, Shipp, and Lamb 1995). Many creative education approaches have been developed ranging from seminars to courses and fully developed programs.…”

“…Several techniques for integrating the student's experiences under varied conditions have been described in the literature (Brokaw 1996;Gordon and Smith 1992;Johnson and Mader 1992;Moncrief, Shipp, and Lamb 1995;Schuster et al 1998). This review of alternative study abroad settings describes various activities from the marketing education literature and considers the appropriateness of these activities in different study tour settings.…”

“…Some of the more complex programs that have been reported are 4 weeks long (Moncrief, Shipp, and Lamb 1995). Other program lengths exist in practice but have not been described in the marketing literature.…”

“…Longer time periods offer more flexibility for multiple locations and the opportunity for immersion into foreign cultures on the part of the student (Johnson and Mader 1992;Moncrief, Shipp, and Lamb 1995). Academic issues can be more easily integrated, and schedule timing becomes less critical if more time is available.…”

“…International examples of integrated marketing can be relayed dramatically by seeing an organization firsthand (Moncrief, Shipp, and Lamb 1995). Companies may show actual operations or make a presentation with the students asking questions.…”