“…Continuinginterestinglobalizationofmarketingcurricula, especially for national accreditation, stems from the need for increased U.S. competitiveness in the global economy, the increased importance of foreign trade, the continuing need to integrate ethnic diversity into marketing education, and the need to meet changing demands of a dynamic environment (Cui 1996;Johnson and Mader 1992;Moncrief, Shipp, and Lamb 1995). Many creative education approaches have been developed ranging from seminars to courses and fully developed programs.…”