“…While non-profit organizations are using evaluation to assist in meeting the demand for information for learning, improvement, demonstration of effectiveness, and accountability (Alaimo, 2008;Carman & Fredericks, 2010;Ronalds, 2016), these organizations are also a particularly challenging context in which to embed evaluation and make it relevant, meaningful, and useful for non-evaluators. Barriers to meaningful evaluation and evaluation use can include structural issues, resource constraints, and interpersonal challenges (Bach-Mortensen et al, 2018;Campbell & Lambright, 2017;Gilchrist & Butcher, 2016;Norton et al, 2016). Specifically, people may resist becoming involved because of the lack of dedicated resources, disconnected priorities, previous negative experiences, feelings of distrust and anxiety, and difficulties with evaluation concepts and terminology (Chaudhary et al, 2020;Donaldson et al, 2002;Mason & Hunt, 2018;Whitehall et al, 2012).…”