Serum response factor (SRF), a member of an ancient family of DNA-binding proteins, is generally assumed to be a ubiquitous transcription factor involved in regulating growth factor-responsive genes. However, avian SRF was recently shown (Croissant, J. D., Kim, J.-H., Eichele, G., Goering, L., Lough, J., Prywes, R., and Schwartz, R. J. (1996) Dev. Biol. 177, 250 -264) to be preferentially expressed in myogenic lineages and is required for regulating post-replicative muscle gene expression. Given the central importance of SRF for the muscle tissue-restricted expression of the striated ␣-actin gene family, we wanted to determine how SRF might contribute to this muscle-restricted expression. Here we have characterized the murine SRF genomic locus, which has seven exons interrupted by six introns, with the entire locus spanning 11 kilobases. Murine SRF transcripts were processed to two 3 -untranslated region polyadenylation signals, yielding 4.5-and 2.5-kilobase mRNA species. Murine SRF mRNA levels were the highest in adult skeletal and cardiac muscle, but barely detected in liver, lung, and spleen tissues. During early mouse development, in situ hybridization analysis revealed enrichment of SRF transcripts in the myotomal portion of somites, the myocardium of the heart, and the smooth muscle media of vessels of mouse embryos. Likewise, murine SRF promoter activity was tissue-restricted, being 80-fold greater in primary skeletal myoblasts than in liver-derived HepG2 cells. In addition, SRF promoter activity increased 6-fold when myoblasts withdrew from the cell cycle and fused into differentiated myotubes. A 310-base pair promoter fragment depended upon multiple intact serum response elements in combination with Sp1 sites for maximal myogenic restricted activity. Furthermore, cotransfected SRF expression vector stimulated SRF promoter transcription, whereas dominant-negative SRF mutants blocked SRF promoter activity, demonstrating a positive role for an SRF-dependent autoregulatory loop. Earlier studies (8 -10) have demonstrated that SRF-binding sites, termed serum response elements (SRE; GG(A/T) 6 CC), play a primary role in regulating early response genes such as c-fos and egr-1 (reviewed in Ref. 11). Growth factor signaling through the c-fos SRE appeared to be mediated through the formation of ternary complexes with an accessory factor, p62 TCF , and through protein-DNA interactions with a purinerich sequence at the 5Ј-end of the c-fos SRE (12, 13). The ETS domain proteins Elk-1 (14) and SAP-1 (15) possess biochemical activities that are characteristic of p62 TCF (16) and interact with the C-terminal portion of the MADS box (17). Furthermore, another MADS box accessory factor, a paired-like homeodomain protein, Phox1 (18), has been shown to facilitate the DNA binding activity of SRF on the c-fos SRE. In addition, Phox1 and Elk-1 potentiate the ability of SRF to transcriptionally activate the c-fos promoter in response to growth-mediated events (18).SRF plays an obligatory role in regulating post-replicative muscl...