Structure of Marketing Program for Islamic Microfinance Institutions

Kazemian, Soheil; Rahman, Rashidah Abdul; Sanusi, Zuraidah Mohd; Ibrahim, Zuraeda

doi:10.1007/978-981-287-499-3_17

Cited by 3 publications

(15 citation statements)

References 3 publications

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“…People of every social and economic level, rich or poor, are interested in saving their money to meet future consumption, raise funds for investment, or protect themselves from unforeseen circumstances (Brafu-insaidoo & Ahiakpor, 2011;Kohli & Jaworski, 1990). However, it is difficult for the poor to gain access to formal financial services such as credit and savings facilities (Cravens 1991 in Kazemian et al, 2015) because the terms and conditions applied are complicated. Therefore, microfinance has become a significant source of funding for these communities, and these micro-enterprises play a very important role in poverty alleviation.…”

Section: Introductionmentioning

confidence: 99%

“…Microfinance has proven its effectiveness in helping the poor to create significant changes in their livelihoods and make steps towards improving their living standards, reducing their vulnerability, and creating the financial capacity to pay for their children's education and basic health care (Hudson and Mutesasira). 2002 in Kazemian et al, 2015). As a result, market participants are highly competitive, and clients have a wide choice of microfinance institutions (Wright et al, 2003in Kazemian et al, 2015.…”

Section: Introductionmentioning

confidence: 99%

“…2002 in Kazemian et al, 2015). As a result, market participants are highly competitive, and clients have a wide choice of microfinance institutions (Wright et al, 2003in Kazemian et al, 2015. However, microfinance products also have some drawbacks and limitations.…”

Section: Introductionmentioning

confidence: 99%

“…Therefore, microfinance providers should be aware of the latest marketing strategies when introducing services and facilities. Although there is extensive literature on the study of Islamic microfinance, studying the marketing strategies of Islamic microfinance institutions in Indonesia appears significant for MFIs over the past few years due to environmental and internal aspects such as increased competition in the MFI market, declining growth rates in certain MFIs, increasing client dissatisfaction, and the growing recognition that MFIs should be more customer-oriented/client-led (Grant 2000 in Kazemian et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

“…For most MFIs, marketing means responding to the market in terms of developing new products based on customer needs (Wright et al 2003in Kazemian et al, 2015. Still, marketing strategy has deeper implications in the microfinance market.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Digital Marketing Communication Patterns for Islamic Microfinance Institutions in the Industrial Era 4.0

Mas’ud¹

2021

Khazanah Hukum

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This study tries to show that implementing a comprehensive marketing program will help Islamic microfinance institutions (LKMS) improve their overall performance, especially in the current industrial era. Like other Islamic organizations, Islamic microfinance institutions must follow Islamic (Sharia) rules in all aspects of a business. Then a marketing program suitable for Islamic microfinance institutions must include a marketing concept established by relying on Islamic values. Similar to other organizations, the main objective of the marketing program of Islamic microfinance institutions is to retain existing customers and attract new customers. In addition, an efficient marketing program must contain several specifications emphasizing the nature of the market and the institution itself, competitors, development of marketing plans, and client preferences. Some concrete steps that need to be taken by LKMS are using Internet of Things (IoT) technology, cloud computing, big data and customer profiling, and electronic payments

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Digital Marketing Communication Patterns for Islamic Microfinance Institutions in the Industrial Era 4.0

Mas’ud¹

2021

Khazanah Hukum

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Financial and social efficiency of microcredit programs of partner organizations of Pakistan Poverty Alleviation Fund

et al. 2023

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This paper examines the financial and social efficiency of the microcredit programs offered by the Pakistan Poverty Alleviation Fund partner organizations. Panel data concerning variables of interest are collected from Pakistan Microfinance Network, covering a minimum of 14 partner organizations (in 2005) to a maximum of 35 partner organizations (in 2014). The data is analyzed using the Data Envelopment Analysis, assuming both constant and variable returns to scale scenarios and the operational scale of the partner organizations. Trends in average efficiency scores have been analyzed to assess the mission drift of the partner organizations. Results reveal that managerial inefficiency is more pronounced than the sub-optimal production scale in all three scenarios under consideration. Moreover, trends in the efficiency scores indicated a slight mission drift of the microfinance providers. About 77.5% of the partner organizations were financially sustainable over the entire study period. The study recommends providing objective-oriented training, workshops, and seminars for managing microfinance providers.

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İslami Mikrofinans: Bir Literatür İncelemesi

Ülev

2022

Adam Akademi Sosyal Bilimler Dergisi

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Bu çalışmanın amacı, İslami mikrofinans ile ilgili yapılan çalışmaların bir dökümünü sunarak İslami mikrofinans literatürünün genel bir resmini ortaya koymaktır. Çalışmada nitel araştırma yaklaşımı benimsenmiş ve veri toplama tekniği olarak doküman incelemesinden faydalanılmıştır. İslami mikrofinans konusunda yapılan akademik çalışmalar Sciencedirect, Google Scholar, EBSCO ve YÖK Ulusal Tez Merkezi veri tabanlarından tespit edilerek içerik analizine tâbi tutulmuştur. Bu çalışmalar konu olarak incelendiğinde altı konu başlığı ön plana çıkmıştır. Bu konular sırasıyla; İslami mikrofinans kuruluşlarının ürün ve hizmetleri, İslami mikrofinans kuruluşları için yeni model önerileri, İslami mikrofinansın yoksulların refahına etkisi, İslami mikrofinans kuruluşlarının performansı, İslami mikrofinans kuruluşlarının paydaşları ve İslami mikrofinans kuruluşlarında risk yönetimidir.

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Structure of Marketing Program for Islamic Microfinance Institutions

Cited by 3 publications

References 3 publications

Digital Marketing Communication Patterns for Islamic Microfinance Institutions in the Industrial Era 4.0

Digital Marketing Communication Patterns for Islamic Microfinance Institutions in the Industrial Era 4.0

Financial and social efficiency of microcredit programs of partner organizations of Pakistan Poverty Alleviation Fund

İslami Mikrofinans: Bir Literatür İncelemesi

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