La-substituted M-type barium ferrites, Ba 1−x La x Fe 12 O 19 , with x = 0.00-0.30 were successfully prepared via a citrate combustion process. Properties of the ceramics were characterized by powder X-ray diffraction, vibrating sample magnetometry and scanning electron microscopy. XRD patterns revealed only magnetoplumbite structure without minor phases. With increasing the La substituted content, the saturation magnetization (M S ) was increased and reached to a maximum at x = 0.15 and then decreased but coercivity (H C ) was increased. SEM micrographs of the dense ceramics showed the hexagonal platelet shape at low La content and the irregular shape at high La content.