“…As shown below, this concept captures Blumer's particular image of social reality, and encapsulates many of the essential features of his brand of symbolic interactionism with its characteristic emphasis 'on the flow of interaction and interactive processes, looking at the way in which meanings develop and change' (Craib, 1984: 74-75). Despite its obvious centrality, however, this concept has hitherto received relatively little theoretical attention (Baugh, 1990;Forte, 2001;Halas, 2012;Harvey, 1987;Low, 2008;Lyman, 1984;Lyman andVidich, 1988, 2000;McPhail and Rexroat, 1979;Maines, 1988); and as its articulation falls short of specification in some important areas, many of its potentials remain unexploited.…”