Two structurally simple Pt(II)-directed self-assembly loop complexes were prepared by reactions of cis-(PEt 3 ) 2 Pt(OTf ) 2 and the corresponding pyridylamide-functionalized pyridyl ligands. Both Pt(II)-based complexes exhibit singlet fluorescence, indicating that the platinum metal serves only as a structural, rather than a direct photophysical role within the loop framework. The crystal structure of complex 1 shows a distorted loop conformation with a hydrophobic pocket defined by the bridging ligands. The anion binding affinities of these two complexes were investigated with a range of anions. Such studies using UV-vis absorption, fluorescence, and 1 H NMR titrations showed that complex 1 exhibits excellent binding sensitivity and selectivity for benzoate over acetate in solution via a combination of electrostatic, hydrogen-bonding, and π-π interactions, whereas complex 2 shows comparable binding affinities toward acetate and benzoate due to the lack of favorable aromatic π-π interaction.