Structural Relationships among Mobile Augmented Reality Technology at a Tourist Spot, Experiential Value and the Subsequent Positive Recall of Historical Culture Sites

Abstract

This case study analyzed mobile augmented reality technology at a tourist spot and the subsequent positive recall of historical culture sites. It particularly tested the mediating effects of experiential value on the relationships between mobile augmented reality technology at a tourist spot and subsequent positive recall. By doing so, this study provides implications that suggest the need to examine the mobile augmented reality technology’ presence and to find out its effects on tourism experience throughout the tourism industry. The results can be summarized as follows: First of all, mobile augmented reality technology in a tourist spot caused a positive influence on the experiential value. Second, mobile augmented reality technology in a tourist spot led to a positive influence on positive recall. Third, experiential value had a positive influence on positive recall. Furthermore, experiential value played a mediating role in the relationship between mobile augmented reality technology and positive recall. This study presents theoretical and practical implications to facilitate the development of the tourism industry.

A Study on the Development of Application for Diversification of Democratic Citizenship

“…The second study by Kang (2016) analyzed the use of mobile AR technology at a tourist spot and its positive recall of historical cultural sites. The study found that mobile AR technology positively influences experiential value and positive recall.…”