Structural Models for Sustainable Tourism Development in Medan City

Sitepu, Edy Sahputra; Rismawati, Rismawati; Comala, Dewi; Berutu, Edi Putra; Haro, Jamardua; Rangkuti, Agus Edy

doi:10.31940/ijaste.v3i2.1571

Cited by 1 publication

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“…Thus, this study's findings emphasize the importance of public relations as one of the main keys in crisis communication, especially in maintaining a positive image and establishing relationships and mutual understanding (Cutlip et al, 2013). The foundation's team utilizes social media to maximize its role as a mediator (Sitepu & Faulina, 2011) for the foundation and the public.…”

Section: Crisis and Discussionmentioning

confidence: 99%

“…As a communication facilitator, the results of this research show that the foundation's team uses a public relations strategy to maintain a positive image and establish relationships and mutual understanding. This is because public relations is one of the main keys to crisis communication (Cutlip et al, 2013), and companies need to understand the function of public relations to overcome the crises that occur (Sitepu & Faulina, 2011). This strategy includes four important strategies that need to be carried out: fact gathering, planning, and action to evaluation (Ardianto & Soemirat, 2015).…”

Section: Crisis and Discussionmentioning

confidence: 99%

“…The role of public relations is one of the main keys in crisis communication for an organization or company (Cutlip et al, 2006). One of them is as a communication facilitator to maintain two-way communication and mediate/facilitate interactions by removing barriers in relationships and keeping communication channels open (Sitepu & Faulina, 2011).…”

Section: Introductionmentioning

confidence: 99%

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Crisis Communication on Yayasan Dunia Mega Bintang’s Cyber Public Relations

Umar

2022

ULTIMA Comm

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This study examines crisis communication at Yayasan Dunia Mega Bintang in terms of cyber public relations activities. The foundation underwent cyberbullying to Aurra Kharisma in the form of hate comments on its social media account. Therefore, crisis communication is required to maintain the foundation’s image. The theories used are crisis communication, situational crisis communication theory, public relations, dan cyber public relations. With a qualitative approach and case study research type, this study uses in-depth interviews, documentation, and qualitative content analysis method. The results indicate that the foundation used the four stages in public relations strategies in crisis communication. Fact finding strategy helped to figure the cause of crisis which is negative comments on social media and the foundation took a defensive stance. As communication facilitators, the team planned dynamic programs supported by social media planning in line with the Situational Crisis Communication Theory. Communication strategy is divided into two types by implementing deny, diminish and bolstering strategies. Evaluation strategy, both internal and external is rarely conducted formally although it is important to maintain the continuity of crisis communication strategy. Based on the results, the researcher suggests the foundation should construct a specific social media team and establish a stronger boundary with pageant lovers as these factors may cause a crisis. The usage of open, dialogical, and participatory social media can serve as a model for crisis communication. The message’s speed and accuracy are crucial factors to consider and is necessary to have a consistent approach to presenting positive information. Evaluation is also important to maintain reputation.

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Section: Crisis and Discussionmentioning

confidence: 99%

Section: Crisis and Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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