The structurally diverse coordination compounds of zinc were designed and synthesized using two types of building blocks: short‐chain carboxylate ions and hexamethylenetetraamine. They were characterized by X‐ray crystallography, infrared spectroscopy and thermal analysis. The studied compounds were used as precursors for production (via controlled thermal conversion) of zinc oxide nanoparticles. The conversion process was optimized in terms of two parameters (heating rate and maximum temperature). Such an approach, combined with proper design of the precursor structure, allows fabrication of various zinc oxide micro‐ and nanoparticles. The influence of a precursor structure and modifications of conversion parameters on size and morphology of ZnO particles were studied and discussed.