Standard models-based exclusively on macro-financial variables-have made little progress in explaining the behaviour of exchange rates. In this paper, we introduce a neglected set of 'soft power' factors capturing a country's demographic, institutional, political, and social underpinnings to shed some light on the 'missing' determinants of exchange rate volatility over time and across countries. Based on a balanced panel dataset comprising 115 countries during the period 1996-2015, the empirical results are generally robust across different estimation methodologies and show a high degree of persistence in exchange rate volatility. After controlling for standard macroeconomic factors, we find that the 'soft power' variables-such as an index of voice and accountability, life expectancy, educational attainments, fragility of the banking sector, financial openness, and the share of agriculture relative to services-have a statistically significant influence on the level of exchange rate volatility across countries. In other words, countries with greater 'soft power' (i.e. better institutional quality) tend to experience a lower degree of exchange rate volatility.