Strong health messages increase audience brain coupling

Imhof, Martin A.; Schmälzle, Ralf; Renner, Britta; Schupp, Harald T.

doi:10.1016/j.neuroimage.2020.116527

Cited by 23 publications

(28 citation statements)

References 77 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…An increase in the number of social profiles providing health information was also observed [44]. Electroencephalography inter-subject correlation (EEG-ISC) was improved by an increase in resilient health communication [45]. The people of Wuhan felt great confidence in sharing their views during data collection during the COVID-19 epidemic outbreak quarantine.…”

Section: Covid-19-word Of Mouthmentioning

confidence: 94%

Modeling Impact of Word of Mouth and E-Government on Online Social Presence during COVID-19 Outbreak: A Multi-Mediation Approach

Yasir

Ahmad

et al. 2020

IJERPH

View full text Add to dashboard Cite

Although social presence plays an essential role under general conditions, its role becomes significant for societal protection during the quarantine period in epidemic outbreak. In this study, we attempted to identify the role of E-government and COVID-19 word of mouth in terms of their direct impact on online social presence during the outbreak as well as their impacts mediated by epidemic protection and attitudes toward epidemic outbreaks. For this purpose, a unique multi-mediation model is proposed to provide a new direction for research in the field of epidemic outbreaks and their control. Through random sampling, an online survey was conducted and data from 683participants were analyzed. Partial least squares structural equation modeling was used to test the relationships between the variables of interest. The study results revealed that the roles of E-government and COVID-19 word of mouth are positively related to online social presence during the outbreak. Epidemic protection and attitude toward epidemic outbreak were found to positively moderate the impact of the role of E-government and COVID-19 word of mouth on online social presence during the outbreak. The key findings of this study have both practical and academic implications. health protection. This phenomenon encouraged us to formulate a theoretical model based on social presence theory and the role of social media to help examine safety and participation in quarantine. The conceptual model is presented in Figure 1.Word of mouth can be defined as "the intention to share a certain story using one's own social media account" [2]. Many researchers proved that communication has more of an impact through social media with regards to different health issues, and message sharing was found to be the best predictor of emotive and passionate response [3]. Online health information is regularly updated [4]. Nowadays, universal and worldwide flow cannot be ignored [5] and search engines are the most effective method to find information [6]. The Internet is also a useful source for people in the medical field for discussions and interactions about medical issues [7]. A nine-year big data study showed that the use of computers projected emotive improvement [8]. From the health protection point of view, many factors were found to affect the dispersal of cancer information, including anxiety, courage, anticipation, and sharing of experience [9].A study proved that the gestation time of infection (corona virus) was assessed at about 2-14 days [7]. So, a research question was raised about protection during an epidemic outbreak. Social media campaigns with complete research frameworks with theoretical and statistical support for these time periods are essentially to protect society during emergencies. To address this need, our research model includes the factors that trigger safety campaigns and the main effects (direct) of direct relations and the association of mediators on online social presence.The literature shows that for different disease management programm...

show abstract

Section: Covid-19-word Of Mouthmentioning

confidence: 94%

Modeling Impact of Word of Mouth and E-Government on Online Social Presence during COVID-19 Outbreak: A Multi-Mediation Approach

Yasir

Ahmad

et al. 2020

IJERPH

View full text Add to dashboard Cite

show abstract

“…Importantly, population-level effects on click-through rates can only emerge if the relevant message—in this case, the banner—can collectively influence a large number of individuals (Imhof et al, 2017 , 2020 ; Grall and Schmälzle, 2020 ). Our strategy to capture brain activity within a smaller sample of current smokers exposed to the same messages probes this collective-level response to messaging.…”

Section: Discussionmentioning

confidence: 99%

“…With this in mind, future research should expand the range of methods used to capture responses to health prevention messages. For instance, Imhof et al ( 2017 , 2020 ) used fMRI and EEG methods to measure message-evoked brain responses towards the same set of health messages and demonstrated the possibility of EEG-informed fMRI analyses. Such a strategy seems feasible for the current design and implementing it in future studies promises several insights: if both methods can tap into the relevant message-evoked processes, they can make measurements more robust and provide cross-validation; if, on the other hand, the methods tap into different processes that are relevant for CTR or other outcomes, then it will be important to tease apart which methods are most sensitive for the specific process.…”

Section: Discussionmentioning

confidence: 99%

The Effectiveness of Online Messages for Promoting Smoking Cessation Resources: Predicting Nationwide Campaign Effects From Neural Responses in the EX Campaign

Schmälzle

Cooper

O’Donnell

et al. 2020

Front. Hum. Neurosci.

Self Cite

View full text Add to dashboard Cite

What are the key ingredients that make some persuasive messages resonate with audiences and elicit action, while others fail? Billions of dollars per year are put towards changing human behavior, but it is difficult to know which messages will be the most persuasive in the field. By combining novel neuroimaging techniques and large-scale online data, we examine the role of key health communication variables relevant to motivating action at scale. We exposed a sample of smokers to anti-smoking web-banner messages from a real-world campaign while measuring message-evoked brain response patterns via fMRI, and we also obtained subjective evaluations of each banner. Neural indices were derived based on: (i) message-evoked activity in specific brain regions; and (ii) spatially distributed response patterns, both selected based on prior research and theoretical considerations. Next, we connected the neural and subjective data with an independent, objective outcome of message success, which is the per-banner click-through rate in the real-world campaign. Results show that messages evoking brain responses more similar to signatures of negative emotion and vividness had lower online click-through-rates. This strategy helps to connect and integrate the rapidly growing body of knowledge about brain function with formative research and outcome evaluation of health campaigns, and could ultimately further disease prevention efforts.

show abstract

“…ISC is a simple yet effective way to reliably extract the shared brain responses to complex naturalistic stimuli across individuals 58 . ISC was originally developed for fMRI data analysis but has also been applied to other neuroimaging modalities such as EEG [94][95][96][97][98] , MEG [99][100][101] .…”

Section: Inter-subject Correlation (Isc)mentioning

confidence: 99%

Minimal functional alignment of ventromedial prefrontal cortex intracranial EEG signals during naturalistic viewing

Xie

Cheong

Manning

et al. 2021

Preprint

View full text Add to dashboard Cite

The ventromedial prefrontal cortex (vmPFC) has been thought to play an important role in processing endogenous information such as generating subjective affective meaning. Unlike sensory cortex, which processes exogenous information about the external world similarly across individuals, prior work has posited that vmPFC activity may be idiosyncratic to each individual, even when exposed to the same external stimulus. In this study, we recorded local field potentials (LFPs) from intracranial stereo electrodes implanted in patients with intractable epilepsy while they watched an emotionally engaging television show episode and evaluated temporal synchronization of these signals across participants in auditory cortex and vmPFC. Overall, we observed markedly lower intersubject synchronization of signals recorded from electrodes implanted in vmPFC compared to auditory cortex. A subset of patients, however, appeared to share similar vmPFC states during the more emotionally salient scenes. This work suggests that the vmPFC is involved in processing affective responses to ongoing experience in a state-like manner, but the specific states and temporal sequences are idiosyncratic to each individual, even when viewing the same television episode.

show abstract

Strong health messages increase audience brain coupling

Cited by 23 publications

References 77 publications

Modeling Impact of Word of Mouth and E-Government on Online Social Presence during COVID-19 Outbreak: A Multi-Mediation Approach

Modeling Impact of Word of Mouth and E-Government on Online Social Presence during COVID-19 Outbreak: A Multi-Mediation Approach

The Effectiveness of Online Messages for Promoting Smoking Cessation Resources: Predicting Nationwide Campaign Effects From Neural Responses in the EX Campaign

Minimal functional alignment of ventromedial prefrontal cortex intracranial EEG signals during naturalistic viewing

Contact Info

Product

Resources

About