2016
DOI: 10.1123/ssj.2015-0034
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Strike a Pose! The Femininity Effect in Collegiate Women’s Sport

Abstract: The apologetic strategies women employ to manage the cultural tension between athleticism and hegemonic femininity are well documented. Existing research, however, tends to be small-scale. The cumulative symbolic implications of female athlete appearance on cultural ideals remain under-theorized as a result. Our quantitative content analysis of a stratified, random sample of 4,799 collegiate women athletes’ roster photos examined whether sport, school type, and geographical location are related to gendered app… Show more

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Cited by 28 publications
(17 citation statements)
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“…Whether one starts from gender order or the matrix of domination also has implications for theorizing femininities. Scholars often cite both Connell (1987, 1995) and Collins (1990, 2004) without reconciling the differences in their conceptualization of core concepts (e.g., Cole and Zucker 2007; Musto and McGann 2016). The implications of these different ways of thinking come into sharp relief when femininities are considered, as illustrated in Table 1.…”
Section: Theorizing the Role Of Femininities In Social Dominationmentioning
confidence: 99%
“…Whether one starts from gender order or the matrix of domination also has implications for theorizing femininities. Scholars often cite both Connell (1987, 1995) and Collins (1990, 2004) without reconciling the differences in their conceptualization of core concepts (e.g., Cole and Zucker 2007; Musto and McGann 2016). The implications of these different ways of thinking come into sharp relief when femininities are considered, as illustrated in Table 1.…”
Section: Theorizing the Role Of Femininities In Social Dominationmentioning
confidence: 99%
“…Research also finds that broadcast coverage depicts men’s events in more visually exciting ways by using more camera angles, shot types, and special effects (Greer, Hardin, and Homan 2009). Sports media coverage also characterizes women athletes as sexual objects (Messner and Montez De Oca 2005; Kim and Sagas 2014), depicts women off the court and out of uniform (Buysse and Embser-Herbert 2004), and emphasizes women’s adherence to heterofemininity (Cooky, Messner, and Hextrum 2013; Musto and McGann 2016). When coupled with the overwhelmingly large quantitative coverage of men’s sports, the dominant framing of women in sports media has been historically to build audience interest in men’s sports and to mute the challenge women’s athleticism poses to ideologies of natural male superiority (Kane 1995; Messner 1988).…”
Section: Shifting Forms Of Sexism In Sports Mediamentioning
confidence: 99%
“…Notably, US studies often consider variables such as race and institutional division (Musto and McGann, 2016), but these factors totally disappear in East Asian studies. In terms of race as a variable, many East Asian countries lack such diversity.…”
Section: Discussionmentioning
confidence: 99%