Strengthening HR for SCM in the immunization supply chain in Nigeria through stakeholder engagement

Umar, Ibrahim Alhaji; Chawaguta, Bervery

doi:10.1186/2052-3211-7-s1-o8

Cited by 1 publication

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“…Engagement is also connected and involving stakeholders in the process (Rantavaara et al, 2005). Umar & Chawaguta (2014) Given the high costs, the lack of trust or incompatibility of electronic data processing systems to help small and medium companies reveal the possibility of advantages and disadvantages in the process that arise with the various number of subscribers than specified by the reorder on the inventory management system or the cooperation forecasting and replenishment planning as stated in the objective value. The use of internet and related services creates interactive work for the user to be possible, whenever, wherever and with anyone.…”

Section: Supply Chainmentioning

confidence: 99%

Supply Chain Involvement in Engagement Verification of Marketing and Operational Collaboration

Sarkum¹

2018

Preprint

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The ability of firm's market knowledge in relationships with employee engagement and customer engagement becomes crucial in a marketing strategy. However, the role of marketing function to achieve competitive advantage is still a question of improving business performance. Empirically, there is a need to explore marketing and operational capabilities by involving the supply chain in marketing strategies. Through the views of Dynamic Capability (DC) and service logic, we combine it in a conceptual model that produces several hypotheses. A total of 250 MSME (Micro Small and Medium Enterprises) are involved to answer the questionnaire. Respondents' perceptions reveal that the supply chain has essentially opened itself into an engagement for mutual value creation and sustainability. Our findings also reveal that supply chain engagement can improve business performance and positively mediate employee engagement, but it is unable to mediate customer engagement. In contrast, supply chain engagement is insignificant when market knowledge, customer engagement and employee engagement are directly linked to business performance. In addition, our findings also resulted in an insight for management in optimizing the firm's ability to perform its marketing functions

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Section: Supply Chainmentioning

confidence: 99%

Supply Chain Involvement in Engagement Verification of Marketing and Operational Collaboration

Sarkum¹

2018

Preprint

View full text Add to dashboard Cite

show abstract

Strengthening HR for SCM in the immunization supply chain in Nigeria through stakeholder engagement

Cited by 1 publication

References 0 publications

Supply Chain Involvement in Engagement Verification of Marketing and Operational Collaboration

Supply Chain Involvement in Engagement Verification of Marketing and Operational Collaboration

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