Strengthening customer loyalty through financial satisfaction in the banking industry
Amani Gration Tegambwage,
Pendo Shukrani Kasoga
Abstract:Purpose
This study aims to investigate the effect of financial satisfaction (FS) on customer loyalty in the banking industry.
Design/methodology/approach
The study followed an explanatory research design using responses from 334 respondents from commercial banks in Tanzania. A stepwise regression analysis was used to validate the relevance of the study model.
Findings
The results indicate a positive and statistically significant association between customer loyalty and FS with levels of assets (β = 0.598, … Show more
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