Recent critical toponymies have convincingly demonstrated that studying place names also reveals much about geopolitics and power relations. In this paper, we propose a theoretical framework for interpreting these toponymies, in order to better decipher, theorise, and compare the many very rich case studies in the field. Our first argument is that the focus of enquiry should be place naming processes rather than place names themselves. We then show that place naming is a dispositif in the Foucauldian sense. This allows us to build a framework that distinguishes between (a) four types of geopolitical contexts, from which place naming processes tend to stem; (b) four types of technologies that are commonly used; and (c) three types of actors. Lastly, we identify the preferential combinations and nexuses between these building blocks of place naming contexts, technologies, and actors.Mohamed Bouazizi was the Tunisian fruit seller whose self-immolation on 17 December 2010 triggered uprisings in the Arab world. Very soon afterwards, he was commemorated in his hometown of Sidi Bouzid, in the capital Tunis, and in Paris, the capital of the former colonial power, by naming streets after him. While referring to the same person, and to the same event he inspired, the naming processes and the places named after him differed strongly in Sidi Bouzid, Tunis, and Paris. In his hometown, the main thoroughfare now bears the name of its most famous son. In Tunis, Bouazizi's name replaced the Boulevard du 7 novembre, which had celebrated Ben Ali's deposition of Bourguiba, as early as 17 February 2011. In Paris, a small section of the Avenue de la Sibelle (14 th arrondissement)where the sidewalk widensprovided a niche for the brand-new Place Mohamed Bouazizi, 1 which the Tunisia-born Parisian mayor, Bertrand Delanoë, inaugurated on 30 June 2011. The different natures of these places draw attention to the different contexts and objectives for naming a place after Bouazizi: The revolutionary context in Tunisia points to naming the town's main landmark after a local,