2017
DOI: 10.11591/ijece.v7i1.pp402-407
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Streaming Big Data Analysis for Real-Time Sentiment based Targeted Advertising

Abstract: Big Data constituting from the information shared in the various social network sites have great relevance for research to be applied in diverse fields like marketing, politics, health or disaster management. Social network sites like Facebook and Twitter are now extensively used for conducting business, marketing products and services and collecting opinions and feedbacks regarding the same. Since data gathered from these sites regarding a product/brand are up-to-date and are mostly supplied voluntarily, it t… Show more

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Cited by 24 publications
(18 citation statements)
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References 17 publications
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“…In fact, they have come up with more uses that sentiment analysis could provide. It is stated that positive and negative words categorized for every domain could help them recognize the areas of pros and cons [14]. The words are collected and stored as positive and negative words [15] as per the usage of people all over.…”
Section: Results and Analysismentioning
confidence: 99%
“…In fact, they have come up with more uses that sentiment analysis could provide. It is stated that positive and negative words categorized for every domain could help them recognize the areas of pros and cons [14]. The words are collected and stored as positive and negative words [15] as per the usage of people all over.…”
Section: Results and Analysismentioning
confidence: 99%
“…al. [12] In this paper, a cloud based framework for continuous focused on publicizing in view of tweet assessment investigation is outlined and actualized utilizing the enormous information handling motor Apache Spark, using its spilling library. Application is intended to advance strategically pitching and give better client bolster [13].…”
Section: Status Of Smartphonementioning
confidence: 99%
“…In the Figure 3 algorithm for the proposed method using big data as input is given. For each tuple set of streaming big data input [20], the source is maintained. It is useful to find source of data in case of adversary attack.…”
Section: Algorithmmentioning
confidence: 99%
“…It generates these values from past data (domain of sensitive values). For big data, millions of tuples are arriving in one session and randomly counterfeit values get generated [20]. There is probability of similar values getting generated in a group.…”
Section: Distributed Execution Flowmentioning
confidence: 99%