Strategy of Video Editor on Content Media Production at PT Radio Suara Tunggal Angkasa Raya (Star Radio)

Abstract

The media is divided into two categories, namely print and electronic media. Print media that can meet the criteria as mass media are newspapers and magazines. While electronic media that meets the criteria of mass media are television, film, radio broadcasts, and online media (internet). Media radio in its use in the world of journalism is considered effective and efficient, because it can be accessed wherever and whenever, so that people can more easily obtain information. Therefore, until now radio still needs to be considered in relation to the reason that it cannot be compared with other media such as print media, which disseminates information about the time needed when compared to radio. As a mass media, radio that is very close to its listeners does not only contain entertainment and songs, but also contains information needed by listeners, for example such as updated news information, disaster information, traffic monitoring, and so on. One radio that still exists airs in Tangerang is Star Radio. In making radio production, many contributing parties include a video editor. Video Editor is taken as the person who edits the content that has been taken by the Videographer and Video Editor who determines and selects which videos are worth editing or not to look good on Instagram Star Radio Tangerang social media. With the existence of online media competition between radios is getting tougher making researchers want to improve the Star Radio Video Editors strategy in make content media production so that radio still exists.