Strategy of Managing Solo the Spirit of Java as a Branding Based on Smart Information Systems in Surakarta Indonesia
Shubuha Pilar Naredia,
Argyo Demartoto,
Akhmad Ramdhon
Abstract:The uniqueness of tourism destination is informed by tourism business actors to the world community as the branding to attract the tourist has not been done optimally. The objective of research is to analyze the strategy of managing Solo the Spirit of Java as the branding based on smart information systems in Surakarta Indonesia with Lupton’s Digital Sociology theory. This research used an exploratory qualitative method supported by secondary data collected through observation, in-depth interview and documenta… Show more
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