Strategy map of servitization

Strategic orientation of servitization in manufacturing firms and its impacts on firm performance

“…The tested model clearly reveals the relationship between strategic orientation towards servitization and strategic SI capability, and its resulting impacts on firm performance in the manufacturing sector. Furthermore, the model enhances understanding of the manufacturing firm's strategic logic, which is required for effective implementation of servitization (Rabetino et al, 2017).…”

PSS Strategic Alignment: Linking Service Transition Strategy with PSS Business Model

“…In particular, attention was given to the relevant contributions on elements corresponding to strategic alignment, which may not make any specific reference to the strategic alignment approach. For example, these could be articles addressing service strategy model which also emphasize the connection between strategic level and operational level within the company [35][36][37]. Moreover, the articles which have specifically adopted a business model perspective to discuss the service transition were also included, as a business model is a reflection of a company's changes (structure, culture, and competencies) affected by the shift towards delivering PSS [26].…”

“…The journeys of the manufacturers towards service transition can be logically divergent among each other considering each company's specific context [62]. In spite of different perspectives existing as to how the transition emerges, there is a broad consensus among PSS researchers that the adaptation of strategic management theories is beneficial to foster the maturity of the PSS research field [11,36,37,[63][64][65]. This paper shares the same belief on that premise and attempts to further contribute to the maturity of the PSS research field by exploring strategic alignment indispensable for a PSS company.…”

“…The understanding is built by the identification of the relevant dimension of strategic alignment and its associated elements. Following the original concept of strategic alignment in the strategic management area, researchers in PSS indicated two dimensions of strategic alignment, namely internal alignment [15][16][17][22][23][24][25][26][27]35,37,67,70] and external alignment [30,31,68,71]. Not only treated as separate concepts, internal and external alignment were also underlined by several PSS researchers as an inseparable integration [13,36,66,69,72].…”

“…Internal Alignment [15][16][17][22][23][24][25][26][27]35,37,67,70] Alignment in service business development, i.e., strategic intension, business logic, value constellation [70] Business model development and capabilities development [67] Consistency among strategic logics [37] Strategy and business model [15][16][17]22,23,[25][26][27]35] Strategy and company's resource [24] External Alignment [30,31,68,71] Business model and environmental aspects (legal, technological and economical) [71] Internal dimension (PSS business model) and service network (partner) [30] Internal dimension and customer [68] Five aspects of a PSS project including goal, vision, practice, understanding, culture and bargaining power between PSS company and customer [31] Internal and External Alignment [13,36,66,69,72] Internal alignment: strategy and organization structure; External alignment: internal dimension and business partners [66] Internal alignment: strategic orientation, service portfolio, and organization arrangement; External alignment: internal dimensions, service network, and customer…”