Strategy for Strengthening of Music Industry in Indonesia: How is Rule Organization Commitment as a Variable Intervening

Abstract

Research on strengthening Industry Music in Indonesia has not been done much, even though the music industry has contributed a lot to the strengthening of creative industry organizations. For example, there has never been any strengthening through the role of organizational commitment as an intervening variable. As we know that the success of an organization is determined by the fulfillment of personal needs to always improve the performance of its employees, both through training and the availability of a supportive work environment, so this can lead to a sense of commitment to the organization. This study aims to examine the ability of organizational commitment variables as intervening variables to increase employee satisfaction if employees are satisfied it will improve performance. The methodology used in this study is to use a quantitative approach using techniques path analysis, the population used is all employees at the music equipment company. Based on the results of statistical analysis states that that job training can increase organizational commitment, the work environment can increase organizational commitment, job training influence increase work motivation, work environment affect increase work motivation, organizational commitment can increase work motivation, organizational commitment as a variable intervening gives an indirect effect which is lower than the direct effect on training on work motivation, as well as the effect of organizational commitment as a variable intervening on the work environment on work motivation. The overall results of the study can be stated that organizational commitment cannot be a variable intervening for training work towards work motivation.