Strategy for Increasing Interest in Muzakki Through Digital Payment Applications: Case Study in Baznas Jombang

Abstract

Public interest in becoming Muzakki in giving zakat has not increased due to several factors such as a lack of understanding about what digital payments are used, then a lack of socialization regarding the benefits of digital payments for Muzakki. It is necessary for institutions to socialize about digital payments so that it is easier for Muzakki to carry out zakat transactions. The research method used by researchers is descriptive qualitative using the case study method. Based on the findings and results of this article, the author can conclude that the existence of digital payments, which have been implemented by the Jombang National Amil Zakat Agency (BAZNAS), is not widely known by the general public. So the public's interest in becoming Muzakki has increased but not too significantly. Of the many digital payments used by zakat, infaq and shadaqah institutions, many Muzakki choose to transact via banks.